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Assisted Living | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

From Our Friend Stephen Moses: LTC E-Alert #9-072: MetLife and NCOA on HEC

Posted on 23. Jun, 2009 by Val in Marketing Elder Care, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers

LTC E-Alert #9-072: MetLife and NCOA on HEC

Tuesday, June 23, 2009

Seattle–

LTC Comment: Kudos to the MetLife Mature Market Institute (www.maturemarketinstitute.com) and the National Council on Aging (www.ncoa.org) for their new, jointly published report on reverse mortgages.

Read a summary below. See the full report here.

Reverse mortgages are rarely used to fund long-term care. We’ve established that fact repeatedly by interviewing lenders in our state-level studies of long-term care over the years. Examples here.

There is a simple reason why reverse mortgages don’t help many aging homeowners obtain quality long-term care. Until the Deficit Reduction Act of 2005 capped Medicaid’s home equity exemption at $500,000 to $750,000, Medicaid LTC recipients could retain one home and all contiguous property with no limit on the value. Even now the most common $500,000 limit is roughly four times the median value of the average elderly family’s home. But get this: our half a million dollar limit is nearly 15 times the size of the home equity exemption in the United Kingdom’s long-term care system ($35,000). We’re more generous with our welfare-financed long-term care than a socialized health care system in Europe.

LTCSocialMark2.0 Program Updates and Information for our Private Clients

Posted on 21. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hi all,

Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.

Some of you who are new to the program will note that your blogs are set up on our own servers now.

That gives us more control over content, rights, and information, and SEO options.

We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:

1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.

There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,

but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.

Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.

Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!

Valerie and Staff

Another Voice on Internet Marketing for Elder Care and Senior Service Providers

Posted on 15. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

In this installment I will discuss a few ideas about Internet marketing.

By Tom Day www.longtermcarelink.com

I am by no means the expert on Internet marketing, but I am using it successfully. The National Care Planning Council has achieved our growth primarily through using the Internet. As far as I can remember, we have never spent a dime on hiring salespeople or using traditional media advertising strategies. Our primary website — www.longtermcarelink.net — receives about 800,000 hits a month from roughly 60,000 visitors a month — almost all from search engine searches. We currently have a Google page rank of 6. We are ranked by Alexa at around 500,000. People find us through approximately 16,000 keyword searches a month. At least 15 of these keyword searches are common public search engine inputs for long-term care issues and bring up our site in the top three returns on a Google search.

In September, we will have a brand-new version of www.longtermcarelink.net and expect this will increase our traffic and our business by 20% to 30%. We are already in the process of redesigning our state council websites and this has brought increased traffic as well.

Our other 20 websites are also popular for certain keyword search strings and come up in at least the top five searches on Google for these categories. In addition, we maintain another 83 websites for our veterans benefits consultants. We are adding 6 or 7 new websites a month. A year from now, we will have well over 180 websites generating leads for our members.

If you market elder care, or market senior care services, but don't understand social media marketing online, this might be why…..

Posted on 09. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

If you don’t understand how social media marketing fits into your current marketing plan, and how it changes the way you might traditionally look at Return on Investment, here’s an article that I think explains it precisely. I proper social media marketing plan is not an option moving forward. Those who survive an economic turn down are those who plan effectively and for the long haul….and that means starting TODAY (ok yesterday, but it’s not too late)

Valerie

PS Register for the Power Marketing Conference for Elder Care Entrepreneurs and Senior Service Providers at http://www.powermarketingconference.com

Why Big Brands Struggle With Social Media

February 20th, 2009 | by Tom Smith

Original Post at: http://mashable.com/2009/02/20/big-brands-social-media/

Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann.

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

However, we still operate in a system defined by the old media world and consequently big brand involvement is still in the main tentative and sporadic. From my experience of trying to get big brands to embrace the social revolution, there are a number of reasons why they have yet to embrace the real opportunities that involvement can deliver:

1. Social Media is often viewed as just another marketing channel: It is of course so much more; it is a completely different approach to interacting with consumers and customers. Of course, you can advertise in a social media environment, but the true return on investment comes from developing communities, creating content to be shared, and talking and listening directly with consumers.

2. It does not fit into current structures: True social media falls somewhere between marketing, PR, communications, content production and web development. No one is quite sure whose responsibility it is and who should ultimately deliver their organisation’s social media strategy.

3. Communities and content are global: Users of social media connect, consume, and share content globally with little care for international borders. Marketing and PR departments and objectives are set up nationally or regionally. Very few organisations have a truly international structure and perspective.

Marketing Home Care: Have You Ever Thought About a Niche in Internet Communications? Or….

Posted on 08. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I found this article in the New York Times online. Interesting take on seniors using the internet to stay connected, especially those who are homebound perhaps, but able to easily communicate and contribute given the opportunity. I would encourage everyone to read this important article. Which gives me an idea—I think we just found our next territory exclusive program for home care providers and maybe even some reverse mortgage professionals out there.

Boy, you aren’t going to want to miss this Fall’s POWER MARKETING CONFERENCE. It’s only June and we are almost sold out, so get off your duff and get registered. Your competition might be there….hmmmmm. www.powermarketingconference.com

Online, ‘a Reason to Keep on Going’

Here’s the link to the original article: http://www.nytimes.com/2009/06/02/health/02face.html?_r=2&ref=technology

By STEPHANIE CLIFFORD

Published: June 1, 2009

Like many older people, Paula Rice of Island City, Ky., has grown isolated in recent years. Her four grown children live in other states, her two marriages ended in divorce, and her friends are scattered. Most days, she does not see another person.

FAR FROM LONELY Paula Rice, 73, had been “dying of boredom” before discovering social networking sites. She spends up to 14 hours a day on the sites. But Ms. Rice, 73, is far from lonely. Housebound after suffering a heart attack two years ago, she began visiting the social networking sites Eons.com, an online community for aging baby boomers, and PoliceLink.com (she is a former police dispatcher). Now she spends up to 14 hours a day in online conversations.

“I was dying of boredom,” she said. “Eons, all by its lonesome, gave me a reason to keep on going.”

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