Website Page Rank | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

I get these questions from clients a lot, so I thought I’d post this straight from the experts- Page Rank Truths.

From our friends at www..StomperNet.com

7 Deadly SEO Mistakes, Part 7:

Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

MISTAKE 7: Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

Myth #1: PageRank doesn’t matter anymore

The REAL Truth: PageRank is how Google orders the web internally. It is what allows them to search 50 billion pages for millions of searchers every day and return results in just a quarter of a second.

When Google was small, the number of relevant results for any query was small. Not anymore. Now the results that could qualify as good results far exceed what anyone wants, so they have to find ways to be even more selective.

As the web continues to grow at a mind-bending rate, you can expect PageRank to actually grow in importance as it is currently the best means to choose among millions of relevant results.

Myth #2: The Google Toolbar PageRank is just for entertainment

The REAL Truth: Back in “the old days” PageRank was computed all at once and updated about every six weeks in what we all called “the dance”. Today the web is more than 20 times bigger, so Google does it differently.

The Toolbar number is now just one part of a far more rapidly changing computation that Google has decided not to describe in detail but we do know generally how it works.

PageRank is now computed in two parts, one “globally” across the entire index and the other “locally” using a millions of overlapping groups of pages. The local value is computed rapidly and often and combined with the global values to create what number Google uses internally to rank pages. (Which is a number they don’t show us. )

Our best guess is that the toolbar number is the infrequently updated global value so it truly is no longer entirely accurate, but it is also not completely without merit either.

Big differences in toolbar PageRank are still big differences and increases in PageRank are harder to gain today than in any time in the past. It is the smaller differences in PageRank where the toolbar is unreliable, say +/- 1 or 2 points, because the rapidly updated local measures that are kept secret may have already changed these numbers.

Myth #3: PageRank is a Value Based on the Number of Incoming Links to Your Site

The REAL Truth: PageRank is a complex mathematical computation that considers not only the number of links but also the PageRank of the pages where those links come from.

PageRank optimization of websites is one of the most complex areas of SEO. Of course, for larger sites, it is also potentially one of the most beneficial.

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