This article contains 2 images. You will find them at the very end of the article.

This article contains 899 words.

Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Marketing to Seniors? Take Note: Nielsen Study: Six Million More Seniors Using the Web than Five Years Ago

Posted on 21. Dec, 2009 by Val in FACEBOOK, Social, age segments, google, internet universe, nielsen, personal health care, population ages, sharing photos, small business, small business owner, small business owners, social networking, web

While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percentage points.

Why Elder Care and Senior Service Providers Should NOT Have a Blog on Blogspot.com

Posted on 28. Aug, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing Senior Care, Marketing to Physicians, Post-Click Marketing, adult day care leads, adult day services, assisted living leads, elder care, elder care business, elder care business owners, elder care marketers, elder care marketing, elder care marketing conference, google, home care, home care leads, home care sales, indexing, link building, marketing adult day care, marketing assisted living, marketing conference, marketing home care, marketing long-term care insurance, marketing online, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, non-medical in-home care

This is a fantastic article originally written by the folks at HubSpot.com, here’s the exact link:

http://blog.hubspot.com/blog/tabid/6307/bid/46/Why-Your-Business-Blog-Shouldn-t-Be-On-BlogSpot-com.aspx

The reality is (as you will see below in their disclaimer) we also offer custom blogs that are completely Search Engine Optimized. Any of you who are in our www.LTCSocialMark.com program already get one for free. If you are not in that program,but would like a custom blog to match your website, just say the word and we can create one for you. Get your stuff off of someone else’s domain and on to your own. (valerie@theltcexpert.com if questions)

Elder Care Marketing: Page Rank Truths!

Posted on 14. Aug, 2009 by Val in SEO, elder care marketing, google, indexing, link building, marketing online, page rank, website page rank

I get these questions from clients a lot, so I thought I’d post this straight from the experts- Page Rank Truths.

From our friends at www..StomperNet.com

7 Deadly SEO Mistakes, Part 7:

Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

MISTAKE 7: Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

Myth #1: PageRank doesn’t matter anymore

The REAL Truth: PageRank is how Google orders the web internally. It is what allows them to search 50 billion pages for millions of searchers every day and return results in just a quarter of a second.

When Google was small, the number of relevant results for any query was small. Not anymore. Now the results that could qualify as good results far exceed what anyone wants, so they have to find ways to be even more selective.

As the web continues to grow at a mind-bending rate, you can expect PageRank to actually grow in importance as it is currently the best means to choose among millions of relevant results.

Myth #2: The Google Toolbar PageRank is just for entertainment

The REAL Truth: Back in “the old days” PageRank was computed all at once and updated about every six weeks in what we all called “the dance”. Today the web is more than 20 times bigger, so Google does it differently.

The Toolbar number is now just one part of a far more rapidly changing computation that Google has decided not to describe in detail but we do know generally how it works.

PageRank is now computed in two parts, one “globally” across the entire index and the other “locally” using a millions of overlapping groups of pages. The local value is computed rapidly and often and combined with the global values to create what number Google uses internally to rank pages. (Which is a number they don’t show us. )

Our best guess is that the toolbar number is the infrequently updated global value so it truly is no longer entirely accurate, but it is also not completely without merit either.

Big differences in toolbar PageRank are still big differences and increases in PageRank are harder to gain today than in any time in the past. It is the smaller differences in PageRank where the toolbar is unreliable, say +/- 1 or 2 points, because the rapidly updated local measures that are kept secret may have already changed these numbers.

Myth #3: PageRank is a Value Based on the Number of Incoming Links to Your Site

The REAL Truth: PageRank is a complex mathematical computation that considers not only the number of links but also the PageRank of the pages where those links come from.

PageRank optimization of websites is one of the most complex areas of SEO. Of course, for larger sites, it is also potentially one of the most beneficial.