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SEO | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Home Care Businesses Take Note: YOU can be smarter.

Posted on 20. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, social media

Interesting Facts:

70% to 80% of consumers’ clicks still happen within natural search results. (iCrossing). Search spending totaled more than $13.5-billion in 08, 88% of that spent on paid search/pay per click advertising. (SEMPO, Search Engine Marketing Professional Organization).

So, even though, 70%+ of traffic comes from organic search, business is only devoting 12% of its resources to that, 88% to pay-per-click. YOU can be smarter!

Knowing how to attract your ideal customers from their own active search activity gives you enormous advantage!

If you want all of your social media marketing and natural search engine results Done-For-You, be sure to contact us to set up a time for conference call and by all means visit http://www.LTCSocialMark.com right now!

The site does say that we are sold out- but we will take new clients by private referral or interview on a case by case basis. We’re ready to get started, are you next?

Another Voice on Internet Marketing for Elder Care and Senior Service Providers

Posted on 15. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

In this installment I will discuss a few ideas about Internet marketing.

By Tom Day www.longtermcarelink.com

I am by no means the expert on Internet marketing, but I am using it successfully. The National Care Planning Council has achieved our growth primarily through using the Internet. As far as I can remember, we have never spent a dime on hiring salespeople or using traditional media advertising strategies. Our primary website — www.longtermcarelink.net — receives about 800,000 hits a month from roughly 60,000 visitors a month — almost all from search engine searches. We currently have a Google page rank of 6. We are ranked by Alexa at around 500,000. People find us through approximately 16,000 keyword searches a month. At least 15 of these keyword searches are common public search engine inputs for long-term care issues and bring up our site in the top three returns on a Google search.

In September, we will have a brand-new version of www.longtermcarelink.net and expect this will increase our traffic and our business by 20% to 30%. We are already in the process of redesigning our state council websites and this has brought increased traffic as well.

Our other 20 websites are also popular for certain keyword search strings and come up in at least the top five searches on Google for these categories. In addition, we maintain another 83 websites for our veterans benefits consultants. We are adding 6 or 7 new websites a month. A year from now, we will have well over 180 websites generating leads for our members.

Seniors as Entrepreneurs: Their Time Has Come!

Posted on 10. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Great article at business week about seniors opening their own businesses and getting back in the mix:

http://www.businessweek.com/smallbiz/content/jun2009/sb2009068_927403.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories

Economic volatility plus more boomer retirees have moved the starting age for startups and led to a surge of senior-run businesses.

“In recent years, the number of individuals starting their own businesses during what is usually considered the “retirement years” has been rising, according to economists and small-business observers. And so has the age at which they are starting their own ventures: According to the nonprofit AARP Public Policy Institute, in 2008, 21% of the self-employed were between 55 and 64, while 10% were 65 and older. Of course, not every self-employed senior is an entrepreneur, but experts believe the stock market’s recent brutalization of retirement accounts will prod additional older Americans to start their own businesses. “

If you market elder care, or market senior care services, but don't understand social media marketing online, this might be why…..

Posted on 09. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

If you don’t understand how social media marketing fits into your current marketing plan, and how it changes the way you might traditionally look at Return on Investment, here’s an article that I think explains it precisely. I proper social media marketing plan is not an option moving forward. Those who survive an economic turn down are those who plan effectively and for the long haul….and that means starting TODAY (ok yesterday, but it’s not too late)

Valerie

PS Register for the Power Marketing Conference for Elder Care Entrepreneurs and Senior Service Providers at http://www.powermarketingconference.com

Why Big Brands Struggle With Social Media

February 20th, 2009 | by Tom Smith

Original Post at: http://mashable.com/2009/02/20/big-brands-social-media/

Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann.

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

However, we still operate in a system defined by the old media world and consequently big brand involvement is still in the main tentative and sporadic. From my experience of trying to get big brands to embrace the social revolution, there are a number of reasons why they have yet to embrace the real opportunities that involvement can deliver:

1. Social Media is often viewed as just another marketing channel: It is of course so much more; it is a completely different approach to interacting with consumers and customers. Of course, you can advertise in a social media environment, but the true return on investment comes from developing communities, creating content to be shared, and talking and listening directly with consumers.

2. It does not fit into current structures: True social media falls somewhere between marketing, PR, communications, content production and web development. No one is quite sure whose responsibility it is and who should ultimately deliver their organisation’s social media strategy.

3. Communities and content are global: Users of social media connect, consume, and share content globally with little care for international borders. Marketing and PR departments and objectives are set up nationally or regionally. Very few organisations have a truly international structure and perspective.

Marketing Home Care: Have You Ever Thought About a Niche in Internet Communications? Or….

Posted on 08. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I found this article in the New York Times online. Interesting take on seniors using the internet to stay connected, especially those who are homebound perhaps, but able to easily communicate and contribute given the opportunity. I would encourage everyone to read this important article. Which gives me an idea—I think we just found our next territory exclusive program for home care providers and maybe even some reverse mortgage professionals out there.

Boy, you aren’t going to want to miss this Fall’s POWER MARKETING CONFERENCE. It’s only June and we are almost sold out, so get off your duff and get registered. Your competition might be there….hmmmmm. www.powermarketingconference.com

Online, ‘a Reason to Keep on Going’

Here’s the link to the original article: http://www.nytimes.com/2009/06/02/health/02face.html?_r=2&ref=technology

By STEPHANIE CLIFFORD

Published: June 1, 2009

Like many older people, Paula Rice of Island City, Ky., has grown isolated in recent years. Her four grown children live in other states, her two marriages ended in divorce, and her friends are scattered. Most days, she does not see another person.

FAR FROM LONELY Paula Rice, 73, had been “dying of boredom” before discovering social networking sites. She spends up to 14 hours a day on the sites. But Ms. Rice, 73, is far from lonely. Housebound after suffering a heart attack two years ago, she began visiting the social networking sites Eons.com, an online community for aging baby boomers, and PoliceLink.com (she is a former police dispatcher). Now she spends up to 14 hours a day in online conversations.

“I was dying of boredom,” she said. “Eons, all by its lonesome, gave me a reason to keep on going.”

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