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Elder Care Marketing | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Watch Now: Don't Miss These Power Marketing Conference Video Clips

Posted on 10. Oct, 2009 by Val in elder care marketing, long-term care marketing, marketing reverse mortgages, senior care marketing, senior service marketing

The Power Marketing Confernce for Elder Care and Senior Service Providers was a huge success!

Here are some clips of content that you might have missed. Don’t forget to order the ENTIRE conference on CD- both video and audio included.

***It takes a moment for the video to load, so have patience!!***

LTC Expert Publications Launches "Senior Service ConnectMe" Referral Program

Posted on 03. Sep, 2009 by Val in Social Media Marketing, elder care marketing, home care sales, marketing home care, senior service marketing

In an effort to allow everyone the opportunity to immediately connect with senior service professionals who are NOT their competition in their local area, we are now going to implement a service that serves as a way to make introductions between professionals.

If you subscribe to ANY of our services at this time, there is no cost to participate in this program.

YES, I said it! Whoo hoo!

Why Elder Care and Senior Service Providers Should NOT Have a Blog on Blogspot.com

Posted on 28. Aug, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing Senior Care, Marketing to Physicians, Post-Click Marketing, adult day care leads, adult day services, assisted living leads, elder care, elder care business, elder care business owners, elder care marketers, elder care marketing, elder care marketing conference, google, home care, home care leads, home care sales, indexing, link building, marketing adult day care, marketing assisted living, marketing conference, marketing home care, marketing long-term care insurance, marketing online, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, non-medical in-home care

This is a fantastic article originally written by the folks at HubSpot.com, here’s the exact link:

http://blog.hubspot.com/blog/tabid/6307/bid/46/Why-Your-Business-Blog-Shouldn-t-Be-On-BlogSpot-com.aspx

The reality is (as you will see below in their disclaimer) we also offer custom blogs that are completely Search Engine Optimized. Any of you who are in our www.LTCSocialMark.com program already get one for free. If you are not in that program,but would like a custom blog to match your website, just say the word and we can create one for you. Get your stuff off of someone else’s domain and on to your own. (valerie@theltcexpert.com if questions)

Sneak Peak: Agenda for the Elder Care and Senior Service Marketing Conference this Fall

Posted on 14. Aug, 2009 by Val in elder care, elder care marketing, elder care marketing conference, marketing conference, senior service marketing

Whether you are attending our Fall Power Marketing Conference for Elder Care and Senior Service Providers or not, I thought everyone might appreciate a sneak peak at what the agenda looks like….it’s a FULL fast moving day and a half of content content content!

If you go to our website right now, you will see that we are sold out.

(All we have left are a few overflow seats- so if you want one of those, email me RIGHT NOW at Valerie@theltcexpert.com .)

Elder Care Marketing: Page Rank Truths!

Posted on 14. Aug, 2009 by Val in SEO, elder care marketing, google, indexing, link building, marketing online, page rank, website page rank

I get these questions from clients a lot, so I thought I’d post this straight from the experts- Page Rank Truths.

From our friends at www..StomperNet.com

7 Deadly SEO Mistakes, Part 7:

Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

MISTAKE 7: Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

Myth #1: PageRank doesn’t matter anymore

The REAL Truth: PageRank is how Google orders the web internally. It is what allows them to search 50 billion pages for millions of searchers every day and return results in just a quarter of a second.

When Google was small, the number of relevant results for any query was small. Not anymore. Now the results that could qualify as good results far exceed what anyone wants, so they have to find ways to be even more selective.

As the web continues to grow at a mind-bending rate, you can expect PageRank to actually grow in importance as it is currently the best means to choose among millions of relevant results.

Myth #2: The Google Toolbar PageRank is just for entertainment

The REAL Truth: Back in “the old days” PageRank was computed all at once and updated about every six weeks in what we all called “the dance”. Today the web is more than 20 times bigger, so Google does it differently.

The Toolbar number is now just one part of a far more rapidly changing computation that Google has decided not to describe in detail but we do know generally how it works.

PageRank is now computed in two parts, one “globally” across the entire index and the other “locally” using a millions of overlapping groups of pages. The local value is computed rapidly and often and combined with the global values to create what number Google uses internally to rank pages. (Which is a number they don’t show us. )

Our best guess is that the toolbar number is the infrequently updated global value so it truly is no longer entirely accurate, but it is also not completely without merit either.

Big differences in toolbar PageRank are still big differences and increases in PageRank are harder to gain today than in any time in the past. It is the smaller differences in PageRank where the toolbar is unreliable, say +/- 1 or 2 points, because the rapidly updated local measures that are kept secret may have already changed these numbers.

Myth #3: PageRank is a Value Based on the Number of Incoming Links to Your Site

The REAL Truth: PageRank is a complex mathematical computation that considers not only the number of links but also the PageRank of the pages where those links come from.

PageRank optimization of websites is one of the most complex areas of SEO. Of course, for larger sites, it is also potentially one of the most beneficial.