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Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Top 101+ Social Media Sites According to SEOMoz

Posted on 12. Jan, 2010 by Val in Marketing Elder Care, Marketing Senior Care, SEO, Social Media Marketing, article marketing, home care sales, local search marketing, marketing home care, marketing senior services, video marketing

Top 101+ Social Media Sites According to SEOMoz

2010 Elder Care and Senior Service Marketing Success Starts Here! See what's new.

Posted on 29. Dec, 2009 by Val in Marketing Elder Care, Marketing Senior Care, SEO, Social Media Marketing, article marketing, home care sales, local search marketing, marketing home care, marketing senior services, video marketing

2010 is on our heels, and it’s time to do some very fast and important planning for the year ahead. I’ve often said that this economic climate is an environment that shouts “survival of the smartest” marketers and business owners.

This year we focus on the future, and the future is digital and online. Your prospects (adult children of aging parents and baby-boomers) are reaching out online to find you, and frankly my friends they had better find two things.

1. They had better find YOU or they will turn to your competition.

2. When they find you, your website had best be professional, interactive, web 2.0 friendly, and not look like it was designed by your cousin in 2001.

Having said that you need to make sure your social media marketing is up to speed, your SEO is correct, and your website rocks.

Elder Care Marketing: Page Rank Truths!

Posted on 14. Aug, 2009 by Val in SEO, elder care marketing, google, indexing, link building, marketing online, page rank, website page rank

I get these questions from clients a lot, so I thought I’d post this straight from the experts- Page Rank Truths.

From our friends at www..StomperNet.com

7 Deadly SEO Mistakes, Part 7:

Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

MISTAKE 7: Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

Myth #1: PageRank doesn’t matter anymore

The REAL Truth: PageRank is how Google orders the web internally. It is what allows them to search 50 billion pages for millions of searchers every day and return results in just a quarter of a second.

When Google was small, the number of relevant results for any query was small. Not anymore. Now the results that could qualify as good results far exceed what anyone wants, so they have to find ways to be even more selective.

As the web continues to grow at a mind-bending rate, you can expect PageRank to actually grow in importance as it is currently the best means to choose among millions of relevant results.

Myth #2: The Google Toolbar PageRank is just for entertainment

The REAL Truth: Back in “the old days” PageRank was computed all at once and updated about every six weeks in what we all called “the dance”. Today the web is more than 20 times bigger, so Google does it differently.

The Toolbar number is now just one part of a far more rapidly changing computation that Google has decided not to describe in detail but we do know generally how it works.

PageRank is now computed in two parts, one “globally” across the entire index and the other “locally” using a millions of overlapping groups of pages. The local value is computed rapidly and often and combined with the global values to create what number Google uses internally to rank pages. (Which is a number they don’t show us. )

Our best guess is that the toolbar number is the infrequently updated global value so it truly is no longer entirely accurate, but it is also not completely without merit either.

Big differences in toolbar PageRank are still big differences and increases in PageRank are harder to gain today than in any time in the past. It is the smaller differences in PageRank where the toolbar is unreliable, say +/- 1 or 2 points, because the rapidly updated local measures that are kept secret may have already changed these numbers.

Myth #3: PageRank is a Value Based on the Number of Incoming Links to Your Site

The REAL Truth: PageRank is a complex mathematical computation that considers not only the number of links but also the PageRank of the pages where those links come from.

PageRank optimization of websites is one of the most complex areas of SEO. Of course, for larger sites, it is also potentially one of the most beneficial.

Elder Care/Senior Service Providers Free Content for Your Monthly Newsletters

Posted on 31. Jul, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hey folks-

Here’s your August newsletter content!

At LTC Expert Publications LLC we know how important it is to:

- Provide you with incredible customer service

- Fill all of your wants and needs

- Beat the competition…every time!

And, to help us do that we’ve got a great deal for you!

Attached is a monthly FR…EE newsletter filled with content that you can use throughout the summer in YOUR OWN CUSTOMER NEWSLETTERS….instead of always talking about the latest research in health care, throw in some “Readers Digest” fun stuff.

CLICK on the link below, compliments of US and Premier Reverse Closings.

It’s copyright free- just cut and paste. No worries.

http://www.scribd.com/doc/17918586/Elder-Care-and-Senior-Service-Marketing-Content-August-2009-Newsletter-Material

Just copy and paste anything you want from this attached document. It’s yours, use it as you wish!!!!

Sincerely,

Valerie VanBooven and Staff

valerie@theltcexpert.com

877-464-3936

http://www.theltcexpert.com

http://www.ltcsocialmark.com

http://www.MySeniorService.com

http://www.eldercaremarket.info – our blog

Elder Care Marketers and Senior Service Marketers, Here's your chance…

Posted on 24. Jul, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

TCSocialMark2.0 is open for new clients for a limited time. We have stellar staff who are ready to start on new projects!

So, if you’ve been hanging our waiting for us to re-open, get in now while we have room.

We are looking for 15 new clients, and then we close the doors again.

(We sell out every time, so don’t delay.)

Need some proof that it really works? Watch this 30 minute video- you won’t believe your eyes!

View on screencast.com »

So how much does the “Done-For-You” Program cost?

There is a one-time non-refundable set up fee to get all of your accounts arranged and properly optimized for automation.

The monthly fee is extremely low….

There are no contracts, you may cancel at any time.

If you aren’t using social media to your advantage RIGHT NOW, then you need to get started YESTERDAY. “Survival of the smartest” has never been more apparent than in today’s economy.

We have opened up LTCSocialMark2.0 for a limited time and we are accepting new clients:

Once you have initiated payment, you will receive an email with a digital download that contains instructions and a form that you need to fill out.

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