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Design Track | Web Directions South 2010
Design Track
Dan Rubin gets creative with CSS3 and HTML5; Juliette Melton runs effective remote research; Simon Pascal Klein knows how to typeset for the web; Matt Balara designs better online shops; Craig Sharkie introduces jQuery to designers and Darren Menachemson designs interaction with enriched storytelling.
Remote research: Running effective remote studies
Tools and tips for getting the most out of your user research
Presenter: Juliette Melton
Remote research can raise the quality and lower the costs of your user research efforts; using a combination of surveys, video, screensharing, and phone, you can connect with a much broader range of users than you could using traditional lab-based usability tests, while using resources more efficiently than you would doing contextual research. In this workshop-style talk, Juliette Melton will cover recruiting sources, technology tools, and caveats you might not have thought of, including managing time zones and participant distraction. We will also address pros and cons of increasingly popular non-scripted research services.
Setting standards-friendly web type
The art of technological typography
Presenter: Simon Pascal Klein
Web typography has in the past two years seen a resurgence in interest and many would agree only rightly so, with most of the content on the web still textual. However the range of technical options available for setting type on the web is quite broad—not to mention the range of stylistic choices available—and often confusing. This session aims to demystify the current techniques available to set type on the web by comparing and contrasting the various options at hand while offering a set of good defaults and safe advice for not only making it accessible but also pleasurable to read.
The talk is suited to anyone who publishes on the web, with relevance to both designers and developers.
jQuery Loves Designers
Presenter: Craig Sharkie
They’ve already found the good bits of JavaScript and created a bunch of frameworks and libraries. And now that jQuery can be found on around 1 in 5 sites you visit — more if you’re lucky — its time for those developers to let the folks that know have a go!
jQuery brings the behaviour layer out of the dev team and into the whole team. And it does it in a way that lets you focus on what you know best.
Find out why all those developers are so keen to get to work these days and beat them at their own game. Plugins, actions, expressions, and selectors used to be the domain of the anoraks — but not any more! Even the biggies like Ajax and progressive enhancement can be taken in bite sized chunks with jQuery.
And if you think accessibility is beyond your grasp, time to think again!
Creativity, Design and Interaction with HTML5 and CSS3
Using up to the minute technologies for interface design
Presenter: Dan Rubin
HTML5 and CSS3 are the newest stars of the web: the cornerstones of progressive enhancement, the future of online video, the easiest way to build web applications for desktop and mobile devices, and a brilliant foundation upon which we can add complex interaction and animation layers with javascript and Canvas; happily — thanks to much-improved browser support — we can now use them. In this session, Dan Rubin will show you who’s already taking advantage of these latest additions to our toolbox, what this means for interface designers, and how you can bring the same techniques to your projects.
Flogging Design – Best Practice in Online Shop Design
Shopfront showmanship, retail recommendations and more
Presenter: Matt Balara
Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.
Designing interactions using enriched storytelling
Create compelling user experiences that go one step further
Presenter: Darren Menachemson
Storytelling is a powerful way of designing and iterating user experiences. Used well, it shapes the design by focusing the design team on the user’s context and needs, rather than on a “checklist” of requirements, functions and UIs.
Enriched storytelling takes this one step further, linking up the functional and UI design of a website (or, really of any interface) to the desired user experience and to the underlying business architecture.
The talk will demonstrate three very practical methods for creating and communicating enriched stories to inform the development of complex web interactions. It will walk through example artifacts, and the design process for creating them.
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