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Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Home Care and Elder Care Social Media Marketing Metrics in 2010

Posted on 13. Jan, 2010 by Val in Social, Social Media Marketing, Twitter, adoption, amp, business goals, business results, chief marketing, constraint, conversion, conversions, curve, expectation, facet, financial crisis, marketers, marketing metrics, marketing organization, marketing strategy, measurement, pageviews, social media, traditional metrics, traditional projects, web

Social Media Marketing Metrics in 2010

http://blog.slideshare.net/2009/12/28/social-media-marketing-metrics-in-2010/

As Chief Marketing Officers develop their social media marketing strategy for 2010, they are demanding business results. That’s the message from a CMO Group/Bazzarvoice survey,

In 2009, 89% of CMOs tracked social media’s impact by using standard metrics such as site traffic, pageviews, and number of fans. However, CMOs expect that in 2010 top metrics will track more closely to P&L business goals––not just Web-related goals. The study forecasts the growth of adoption of the top three metrics in 2010, as follows:

Elder Care Marketers and Senior Service Marketers, Here's your chance…

Posted on 24. Jul, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

TCSocialMark2.0 is open for new clients for a limited time. We have stellar staff who are ready to start on new projects!

So, if you’ve been hanging our waiting for us to re-open, get in now while we have room.

We are looking for 15 new clients, and then we close the doors again.

(We sell out every time, so don’t delay.)

Need some proof that it really works? Watch this 30 minute video- you won’t believe your eyes!

View on screencast.com »

So how much does the “Done-For-You” Program cost?

There is a one-time non-refundable set up fee to get all of your accounts arranged and properly optimized for automation.

The monthly fee is extremely low….

There are no contracts, you may cancel at any time.

If you aren’t using social media to your advantage RIGHT NOW, then you need to get started YESTERDAY. “Survival of the smartest” has never been more apparent than in today’s economy.

We have opened up LTCSocialMark2.0 for a limited time and we are accepting new clients:

Once you have initiated payment, you will receive an email with a digital download that contains instructions and a form that you need to fill out.

Ready for the silver tsunami? The U.S. Census Bureau just released this data:

Posted on 25. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Post-Click Marketing, Twitter, home care sales, marketing adult day care

Ready for the silver tsunami? The U.S. Census Bureau just released these facts:

By 2050 …

* the world’s 65+ population will triple (one in six will be 65 or older)

* the world’s 85+ population will grow fivefold (from 40 million to 219 million)

* the U.S.’s 65+ population will double (growing from 39 million today to 89 million)

* seniors will outnumber children in the U.S.

LTCSocialMark2.0 Program Updates and Information for our Private Clients

Posted on 21. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hi all,

Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.

Some of you who are new to the program will note that your blogs are set up on our own servers now.

That gives us more control over content, rights, and information, and SEO options.

We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:

1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.

There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,

but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.

Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.

Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!

Valerie and Staff

Home Care Businesses Take Note: YOU can be smarter.

Posted on 20. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, social media

Interesting Facts:

70% to 80% of consumers’ clicks still happen within natural search results. (iCrossing). Search spending totaled more than $13.5-billion in 08, 88% of that spent on paid search/pay per click advertising. (SEMPO, Search Engine Marketing Professional Organization).

So, even though, 70%+ of traffic comes from organic search, business is only devoting 12% of its resources to that, 88% to pay-per-click. YOU can be smarter!

Knowing how to attract your ideal customers from their own active search activity gives you enormous advantage!

If you want all of your social media marketing and natural search engine results Done-For-You, be sure to contact us to set up a time for conference call and by all means visit http://www.LTCSocialMark.com right now!

The site does say that we are sold out- but we will take new clients by private referral or interview on a case by case basis. We’re ready to get started, are you next?

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