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Social Media Marketing | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Home Care and Elder Care Social Media Marketing Metrics in 2010

Posted on 13. Jan, 2010 by Val in Social, Social Media Marketing, Twitter, adoption, amp, business goals, business results, chief marketing, constraint, conversion, conversions, curve, expectation, facet, financial crisis, marketers, marketing metrics, marketing organization, marketing strategy, measurement, pageviews, social media, traditional metrics, traditional projects, web

Social Media Marketing Metrics in 2010

http://blog.slideshare.net/2009/12/28/social-media-marketing-metrics-in-2010/

As Chief Marketing Officers develop their social media marketing strategy for 2010, they are demanding business results. That’s the message from a CMO Group/Bazzarvoice survey,

In 2009, 89% of CMOs tracked social media’s impact by using standard metrics such as site traffic, pageviews, and number of fans. However, CMOs expect that in 2010 top metrics will track more closely to P&L business goals––not just Web-related goals. The study forecasts the growth of adoption of the top three metrics in 2010, as follows:

Top 101+ Social Media Sites According to SEOMoz

Posted on 12. Jan, 2010 by Val in Marketing Elder Care, Marketing Senior Care, SEO, Social Media Marketing, article marketing, home care sales, local search marketing, marketing home care, marketing senior services, video marketing

Top 101+ Social Media Sites According to SEOMoz

2010 Elder Care and Senior Service Marketing Success Starts Here! See what's new.

Posted on 29. Dec, 2009 by Val in Marketing Elder Care, Marketing Senior Care, SEO, Social Media Marketing, article marketing, home care sales, local search marketing, marketing home care, marketing senior services, video marketing

2010 is on our heels, and it’s time to do some very fast and important planning for the year ahead. I’ve often said that this economic climate is an environment that shouts “survival of the smartest” marketers and business owners.

This year we focus on the future, and the future is digital and online. Your prospects (adult children of aging parents and baby-boomers) are reaching out online to find you, and frankly my friends they had better find two things.

1. They had better find YOU or they will turn to your competition.

2. When they find you, your website had best be professional, interactive, web 2.0 friendly, and not look like it was designed by your cousin in 2001.

Having said that you need to make sure your social media marketing is up to speed, your SEO is correct, and your website rocks.

LTC Expert Publications Launches "Senior Service ConnectMe" Referral Program

Posted on 03. Sep, 2009 by Val in Social Media Marketing, elder care marketing, home care sales, marketing home care, senior service marketing

In an effort to allow everyone the opportunity to immediately connect with senior service professionals who are NOT their competition in their local area, we are now going to implement a service that serves as a way to make introductions between professionals.

If you subscribe to ANY of our services at this time, there is no cost to participate in this program.

YES, I said it! Whoo hoo!

Elder Care Business Owners Often Ask: “What is the exact ROI from social media?”

Posted on 11. Aug, 2009 by Val in Social Media Marketing, adult day services, elder care business, elder care business owners, home care, senior service providers

Many of our clients, which include home care agencies, reverse mortgage specialists, adult day services, and many other types of senior service providers have ask the question- What is the ROI from social media?

Here is the answer- one of the best I’ve seen beyond “what is the ROI of putting your pants on this morning?”….:) I can always count on Lee Odden for great answers….