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Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Home Care and Elder Care Social Media Marketing Metrics in 2010

Posted on 13. Jan, 2010 by Val in Social, Social Media Marketing, Twitter, adoption, amp, business goals, business results, chief marketing, constraint, conversion, conversions, curve, expectation, facet, financial crisis, marketers, marketing metrics, marketing organization, marketing strategy, measurement, pageviews, social media, traditional metrics, traditional projects, web

Social Media Marketing Metrics in 2010

http://blog.slideshare.net/2009/12/28/social-media-marketing-metrics-in-2010/

As Chief Marketing Officers develop their social media marketing strategy for 2010, they are demanding business results. That’s the message from a CMO Group/Bazzarvoice survey,

In 2009, 89% of CMOs tracked social media’s impact by using standard metrics such as site traffic, pageviews, and number of fans. However, CMOs expect that in 2010 top metrics will track more closely to P&L business goals––not just Web-related goals. The study forecasts the growth of adoption of the top three metrics in 2010, as follows:

Marketing to Seniors? Take Note: Nielsen Study: Six Million More Seniors Using the Web than Five Years Ago

Posted on 21. Dec, 2009 by Val in FACEBOOK, Social, age segments, google, internet universe, nielsen, personal health care, population ages, sharing photos, small business, small business owner, small business owners, social networking, web

While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percentage points.