“It’s the People, Stupid,” by Deborah Schultz

The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. We’ll diagram real examples of marketing and revising web products for connected consumers. We’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success.

→Deborah Schultz’ profile…

“It’s the People Stupid” slides (earlier version)