The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy

Posted by James in Affiliate, Bonus, Conversions, How To, List Building, Marketing, Product creation, Resource, Video

How I started

The most effective strategy I stumbled upon in my early affiliate marketing career was the ‘buy with bonus’ technique. It is has also been called ‘the leech method’ by Chris in Affiliate Project X however I was doing this long before he published that awesome ebook. The technique involves finding a product that is selling (or in the case of a product launch about to be sold) and creating a really attractive bonus to complement that product to entice people to buy through you.

Why you should S.C.A.M.P.E.R

I had bought some resell rights for a Patrick Chan product he did with Stephen Pierce. It was called ‘Win in the niche’. I have long since taken that site down however in that interview Stephen was talking about the concept of S.C.A.M.P.E.R. This technique is highly valuable for brainstorming what sort of bonus to develop as a giveaway. I later found out it was invented by Bob Eberle and stands for:

S – Substitute – components, materials, people

C – Combine – mix, combine with other assemblies or services, integrate

A – Adapt – alter, change function, use part of another element

M – Modify – increase or reduce in scale, change shape, modify attributes (e.g. color)

P – Put to another use

E – Eliminate – remove elements, simplify, reduce to core functionality

R – Reverse – turn inside out or upside down

Using this creative process I was able to combine that with the affiliate concept of complementing a already successful product to leverage the market that was ALREADY THERE. It is easier to ride waves than create them. You are grabbing the energy in the market and doing some judo on it!

The MASSIVE benefit

When you setup your claim process properly you get to keep the name and email address of the person who JUST bought a product! Plus, you know what they just bought so it is a ‘no brainer’ what else they might want! You can me then more offers.

More than $100K with less than 1000 buyers

Now you have just built a list of BUYERS not freebie seekers. I was able to earn in excess of $100k a year in affiliate commissions from less than 1000 buyers in just one niche. Since then I have sold Millions of dollars of products using this technique. Each person on my list earns me commission up front PLUS back end sales from my auto responder sequence of related affiliate offers… It is easy business and you are adding value for them since they are getting more through you than dealing direct.

Double BONUS

The other amazing thing that happens is now people who already have the product you are selling will want to buy your bonus from you directly. This is what happened to me several times. The first time I took my ‘bonus’ to market I had a $1000 a day business selling my BONUS directly as a stand alone product. The rule I stick with now is that my bonuses must be good enough to sell as a stand alone product.

How to set up your ‘Buy With Bonus’ business

Rather than step-by-step it out here, I have created some high quality training for you. It is called Affiliate Accelerate and it is a Video, PDF and MP3 product I could charge plenty for (or use as a bonus!). Today however, you can just download it for FREE. I hope you enjoy it (especially the special bonus I sent you after the first few days…)

Grab Affiliate Accelerate

Tags: affiliate marketer, Bob Eberle, bonus affiliate marketing, buy with bonus, create bonus, create info product, how to affiliate market, internet marketer, james schramko, learn internet marketing, leech method, patrick chan, s.c.a.m.p.e.r, scamper, stephen pierce, win in the niche, winning in the niche

Related Posts