7 Things Killer Bunnies and German Fetish Porn can teach us about Buzz Marketing

Posted by James in Article Marketing, Guru, How To, Interview, News, Podcast, Resource, Review, Social, Traffic, Web 2.0

 Dean Hunt Buzz Marketing: Play Now | Play in Popup | Download (461)

Many of you already guessed from the headline this post is clearly about Dean Hunt the famous Buzz Marketer. I admit it is a blatant ploy to attract your attention. In this case it is very appropriate because my interview guest is a specialist in these matters…

Thing 1 – Be outrageous

Dean Hunt reckons it is ok to go against the norm a little with your marketing and who am I to argue. He is known for outrageous marketing stunts such as selling himself for $1,000,000! (Advertising space on his T-Shirt that is).

Thing 2 – Innovate

In the interview with Dean we learn about creativity and innovation. Basically you can steal other peoples creative genius and use it as your own by giving it a little twist. (Be sure to take full credit Dean mentions!). Take the most popular beliefs and poke fun at them. Bend and stretch norms into creative hooks to compel your audience.



Thing 3 – Always / Never

Dean mentioned a great technique to discover the way to stand out from the crowd in your industry (even if you are a plain old accountant). The method he uses can be applied in minutes and has proven to be a big winner for many others. It is called the Always / Never comparison. (Listen to the interview for more details…).

Thing 4 – Market Research

Dean mentions his top three resources for getting a window into viral traffic. These three sites are Digg.com, Delicious.com and Stumble.com. You can take the leading stories from there and craft your own version of that.



Thing 5 – How to write killer content

Dean writes for himself instead of search engines. If the content speaks from his heart he feels as though it will be more compelling to others.



Thing 6 – The sneaky little headline writing secret

The great technique for getting a really awesome headline is to write the content FIRST then do the headline last. You should have a strong feeling for the theme of the content by the end of the writing phase.This makes perfect sense and allows you to weave a good hook for the story.

Thing 7 – The world is your swipe file

Everything you observe as you conduct your life can provide ‘blueprints’ for effective buzz marketing. The key is to see everything as a technique you can repeat for yourself. Hence the world provides examples for you to model from. If something sparks your imagination then you have to ask how and why. Put that element into your own marketing and watch the results!

More about this marketing lunatic…

Dean Hunt runs a very personalized private buzz marketing forum with Barry Dunlop called Buzz Profits. I am a member there you should check it out too… Buzz me up Scotty

Tags: barry dunlop, buzz marketing, dean hunt, delicious, digg, internet buzz marketing, killer bunnies, stumbleupon, what is buzz marketing

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