Phillip Rubel | Web Directions East

Phillip Rubel

After a career in Canada that included marketing with Schering-Plough, advertising with Y&R and leading his own agency in Canada for 9 years, Phil came to Japan initially with McCann-Erickson where he was a Senior Vice President and later again as Chief Operating Officer. Phil joined D’Arcy as CEO and was soon charged with the responsibility of merging the offices of D’Arcy, Leo Burnett and part of Dentsu to form Beacon, becoming their first CEO, before being invited to become an EVP at Leo Burnett’s HQ in Chicago.

Phil’s passion for blending strategy & creativity led him to Fallon and to co-launch a shared vision of a truly unique results driven creativity company in Japan. In addition to CEO duties, Phil built and leads Fallon’s strategic planning practice and is highly engaged in the planning and creative development process for many of Fallon Tokyo’s clients.

Speech: How Content Drives Web Strategies

Recent acquisitions, changes in technology and the global financial crisis have changed the shape of many companies and changed the way that they do business. This session will examine the business models of some leading companies and look at how content drives web strategies.

Website: SSF Tokyo

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