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SEO 101 | The Beginning SEO Podcast

May 11

How do I check my rankings via software?

Analytics

 Standard Podcast [5:38m]: Play Now | Play in Popup | Download

Checking rankings manually can get time consuming, so how do you automatically check your rankings and see what’s changed? There’s software to do this, but be careful to do it properly.

Related forum question: Can anyone recommend software so I can check my rankings?

Mentioned Tools:

  • Advanced Web Ranking
  • Web CEO
  • Internet Business Promoter

May 09

Around the forums - How do I know if a keyword is for browsing or buying?

Keyword Research

 Standard Podcast [4:32m]: Play Now | Play in Popup | Download

This is a question marketers have been wondering for a long time. Just because someone visits your site doesn’t mean they’re going to take the desired action, so how do you quickly weed out the phrases that are for browsing and concentrate on buying keywords? I’ve got a strategy that’s almost too simple, but I’ll share it and you can test it for yourself.

Related forum post: How do I know if a keyword is for browsing or for buying?

May 07

Around the Forums - Why isn’t Google showing all of my backlinks?

Linking

 Standard Podcast [3:30m]: Play Now | Play in Popup | Download

Google has the link: operator for showing links to your site, but they never show them all. We explain why, and what you can do to see a larger picture of your inbound links.

Related forum post: Google isn’t showing all my links

Also, I switched up the music again so I’m looking for feedback on the format. Does the music add, or does it detract? I’ve got my opinions, but you’re the listener.

May 04

When will google next update the toolbar PageRank?

Google PageRank

 Standard Podcast [3:14m]: Play Now | Play in Popup | Download

This is a time honored question among new site owners who want to see more than a depressing 0 staring at them in the toolbar. So, what’s the answer? You’ll have to listen to find out.

Sample forum post: When will google next update the toolbar pagerank?

Also, please leave some feedback on how you like the background music. I’m trying to change some stuff up, but I need to know what the listeners like so I can keep doing those things. If nobody likes it, I’ll get rid of it. I could lower the volume some yet if that’d help, or leave it like this if it sounds good… this podcast is for you guys, so tell me what you like.

May 02

Around the Forums - I had a sudden drop of pagerank. Help!

Google PageRank

 Standard Podcast [5:10m]: Play Now | Play in Popup | Download

One of the biggest fears of webmasters is getting that dreaded PR0 for their site. But it’s not always accurate when you see a 0. Here’s how you tell for sure.

Example forum threads:

  • I had a sudden drop of pagerank. Help me figure out why.
  • My site has gone from X to 0. Suggestions, please?
  • Mentioned Tool:

    iWebTool’s PR Checker

    Apr 30

    Around the Forums - How often will Google crawl my PR5 site?

    Robots

     Standard Podcast [4:01m]: Play Now | Play in Popup | Download

    As seen on the forums recently and over the past years, many people would like to know how often does Google index a site with a PR5 (or 4 or 6, etc.)? The related question is always if Google doesn’t index my site every day, can you tell me how to make them come back more often?

    Example threads:

  • How often does Google index a PR5 site?
  • How do I get Google to index my site every day?
  • Apr 27

    Listener question - How do you podcast?

    Listener Questions

     Standard Podcast [34:18m]: Play Now | Play in Popup | Download

    A quick run-down of the hardware and software we use (quick is relative, being a 34 minute podcast). Again, Ryan Sharrer of Level 5 Development Group is with us.

    David will have to post the links he mentions in the podcast as soon as he sees this.

    So Here’s David… I listened to the podcast and these are the important links

    * 12 pack of coke

    * Brian’s podcast set up

    * TotalWebNews Podcasting 101

    * PSCT 4 slot

    * Audacity

    * HotRecorder

    And of course an image of the Tubes Brian uses to ‘Warm the voice’

    Apr 25

    The Paid Link Controversy

    Linking

     Standard Podcast [30:27m]: Play Now | Play in Popup | Download

    Paid links - good or bad? We’ll talk about that, as well as talk about some alternative linkbuilding techniques along with Jaan Kanellis from KBK Marketing.

    Apr 23

    How do I increase my PageRank?

    Google PageRank

     Standard Podcast [15:05m]: Play Now | Play in Popup | Download

    Many people get concerned over increasing their PageRank. Ryan Sharrer of Level 5 Development Group who also sells domains for just $8 joins us today to discuss why PageRank isn’t something to obsess over, but also how you go about increasing it naturally.

    If you can’t currently see the Google Page Rank for your site try downloading FireFox with The Google Toolbar.

    Apr 20

    Frames on websites

    Frames

     Standard Podcast [4:53m]: Play Now | Play in Popup | Download

    What are frames, and how do they effect SEO? While we generally don’t recommend them, cshel helps us understand when they could be good to use.

    Apr 18

    SES Wrap-up

    Conferences

     Standard Podcast [35:54m]: Play Now | Play in Popup | Download

    The first long-distance podcast with more than two people, we’re covering SES from coast to coast! David Brown is in Spokane, Brian Mark is around Omaha, Carolyn Shelby is in Chicago, and Robert Garcia is in Miami.

      Thanks to our guests:
    • Carolyn Shelby of Cshel
    • Robert Garcia of Cushions and Umbrellas

    We talk about what we enjoyed, who we met, some parties, and what’s coming up next.

    *edit - heres a quick look at the Famous Epiar Party Bus!

    Apr 16

    Heart and Soul

    Inspiration

     Standard Podcast [25:03m]: Play Now | Play in Popup | Download

    What does it take to make your online business a success? You need to put your heart and soul into the site, but we’ll explain what that means in depth in the podcast.

    Also in this podcast, a very inspirational interview with Rumblepup (Robert Garcia) of Cushions and Umbrellas.

    Apr 13

    Submitting to search engines

    Announcements

     Standard Podcast [9:21m]: Play Now | Play in Popup | Download

    You don’t need to submit to 10,000 search engines, or even 3. We’ll tell you what you actually need to do to get indexed that won’t cost you a dime.

    Mentioned in this post

    • BBCode for your signature.

      Example: [url=http://www.site.com/]Keywords Here[/url]
    • Bruce Clay Search Engine Relationship Chart

    Apr 11

    Report from SES NY

    Conferences

     Standard Podcast [13:44m]: Play Now | Play in Popup | Download

    We’re in New York City, and here’s our first report of the activities going on. Lots of fun stuff, Shoemoney sightings abound, rock stars surround us, screennames are confusing and we’ve found the perfect spot to watch the game on Sunday.

    Apr 11

    What is a bot?

    Robots

     Standard Podcast [9:09m]: Play Now | Play in Popup | Download

    What is a robot or a spider? We’ll introduce you to them and explain a little how they work.

    Question asked by StatMan with his Organizational Tips.

    Fictional renditions of the bots. If you want to read the full mockery of a post, you can find it here

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