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SEO 101 | The Beginning SEO Podcast » 2008�

Apr 24

Negative Reputation Management

Industry Issues, Reputation Management

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Rhea Drysdale discusses how can a company that is dealing with negative reputation online deal with the problem , what are some of the steps they can take and what to do when you find negative stories.

Apr 23

Avoid Search Engines for a week

Alternate Search, General, Resources, Social Media

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Robert Garcia does an experiment where he doesn’t use any search engines or bookmarks for a week, but uses blogs, social bookmarking, portal links, and news sites to search.

Apr 17

Amazon Tax & Fresh Content

Content, Industry Issues

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Controversial new law Amazon tax which closes a loophole for Internet retailers who derive sales through affiliate programs, plus the advantage of adding fresh content to your site.

Apr 16

Google Crawling through HTML Forms

General, Industry Issues, Robots

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We discuss the Google Webmaster Central blog post that that they are now crawling through HTML forms to try to discover new web pages and URLs that otherwise couldn’t be found and index those pages on Google.

Apr 10

The importance of good writing for SEO

Content

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Bruce Clay Senior Editor Susan Esparza discusses the SEO Importance of Good Writing, and she compares the two opinions regarding copy writing - writing for the engines or writing for your readers.

Apr 09

Log files and website analytics

Analytics

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When a host doesn’t file log files, find some solutions to collect traffic data like tracking software so you can gather reports and information.

Apr 03

Search and Management Interaction

Consulting, Industry Issues

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Today, David Dalka was on SEO 101. We had a wonderful chat about marketing organizational development and change management in terms of it’s effect on search engine optimization and it was suggested that David should create a session on this at SES and that Brian would sit on it.

David is currently an advisor to stealth mode Internet Advetising startup AdRefinery and has a worked closely with companies creating the future of mobile search marketing. David holds a MBA from the University of Chicago Graduate School of Business (Chicago GSB)

but finds that his experiences at BlackRock were a better preparation for creating the cultural changes that he works to solve everyday now.

Apr 02

April Fools Rumors

General

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We squashe April Fools rumors like cshel being pregnant, CNN dropping in ranking on Google, plus rumors on keyword stuffing of meta tags.