Would you like service design with that?

• In: Blog
• By: Maxine
• August 26, 2009

We’ve just filled the last session in the business track at Web Directions South 09 - Suze Ingram will be speaking on a hot new user experience topic: Would you like service design with that?

Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-centred design for years to create websites and applications that are user friendly.

Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.

Being someone who had to google “what is service design?” when Suze first got in touch with me, I’ll most certainly be there.

Your opinion:

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