Re:Learn the Fundamentals of SEO - Message Board SEO | Mr SEO

Nowadays, even the smallest business uses the Internet as a main instrument in building a client base, keeping in contact with their clients and this is also their most basic means of marketing. Designing a business web site is inexpensive and effective, not to mention vital because the world wide web is the only vehicle that offers instantaneous information access to millions of users around the globe.Any web developer worth his salt should know about search engine optimization or SEO. This is the solution towards building an effective web site that would get a lot of web traffic. A web site that no one visits is useless so the test lies in leading Internet users to visit your web site. Thus, your web site must be found when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.When a keyword involving the products or services that you offer is entered into a search engine, a direct link to your web site should emerge on top of the list. You should employ SEO techniques to lead web traffic your way, and get more hits that would later on lead to more profit for your business, which is your goal to begin with.Here are some tips on how you can make it to the top of the list of search engines, and use your search engine optimization techniques to promote your web site and your business:1. If you already own a web site, work on optimizing your current one instead of buying a new domain name. It may take some time before your web site will show up in a particular search engine, like Google, so it is better to use the one that you presently have instead of switching to a new one.2. Understand your target audience and know how to reach them. If you are in the music industry and a user types in your product in a search engine, then you would instantly have their target right in front of them.

As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site. Make sure that your target audience will get 'hooked' on your web site. Once the search engines show the link to your web site, their task is complete.

What you should do after that is to make sure that your guest will not leave your web site without them trying out your products or services, or at least leaving some applicable information so that you can contact them in the future for marketing and advertising purposes.

When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return. Also, you can somehow connect their interests to your products and services.3. Search for the right keyword. You should be creative, determined and flexible when searching for the keyword or keyword phrases to use in optimizing your web site.

Google and Yahoo offer some tools and tips on how you can come up with keywords that will produce results. Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more traffic.4. Consider your target market when designing your web site. The design itself would include the general theme of the web site. You should also pay attention to the minor details such as color and font style and size.Make sure that the web site is easy to use and do not forget to insert helpful articles, tips, hints and related links that can be shared to other guests. It is a good thing to have an option to send a link or an article to a friend, which will add more guests and increase your customer base. There should also be different ways to browse through your web site, to suit each visitor. A person might find it to difficult use the scroll down option so you should also supply hyperlinks which are accessible to them.5. Focus on the web site content. Regularly update the substance of your web site so that old and new visitors can find something new when browsing through your site. Make the content to the point and precise. Writing content which has more than 600 words will make the visitors lose interest, since most of them do not actually read but just scan through the content.

Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you provide. It helps a lot to pay attention to detail, too.

Finally, keeping your web site's content updated is an absolute.

Spread the word about your web site and utilize the basic search engine optimization techniques and you will certainly gain clear results once guests visit your web site.