Content Builds Links | Online Marketing Strategies

Content Builds Links

Jan 23

Must Build Links!

Link campaigns can be effective. It is possible to request links and receive them–it happens every day. But for the same amount of effort expended, you could probably write new content for your site that would attract links without you ever asking.Search Engine Guide Blog, Jan 2009

Link building is indeed very important, however there are better ways than begging others to link to your site. In fact, with all the email we get, it is becoming increasingly difficult to get the attention of webmasters to consider trading links.

Everyone loves content not just the search engines. Make your content relevant to what your market wants and they will be all too happy to link to it for reference. For example: You have a website where you sell paint supplies. Create a page about different types of painting techniques used, make a video about some simple ways your products can be used, make a page about complimentary services or vendors your customers might appreciate - you get the idea. Think of how you can be helpful to your audience and they will be very appreiative and reward you with links because your content has real value.

~ Greg

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