Business | Web Directions

Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.

It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.

The aim of this session is to limit the slapping of banner ads on every niche community online - you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.

See the slides and hear the podcast »

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