Grant Young - Strategies for social media engagement

Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

• Recording of the presentation
• Session description
• About Grant Young

Session description

With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.

The session will provide ideas and a “background briefing” to help you answer the question:

• why is social media important to my organisation?
• what is the ROI for social media?
• how can I evaluate which approaches are right for me/my organisation?
• what sort of activities can/should I undertake in these spaces?

This is not a technical session and although we will briefly touch on some popular sites, the focus will be on how you and your organisation can effectively and authentically engage participants in the social media world.

About Grant Young

Grant has worked for over a decade in web and media roles, more recently focusing on social media and networking opportunities for non-profits. Grant recently founded Zumio, a consulting business with an emphasis on online strategy development. Since starting Zumio earlier this year Grant has advised a number of organisations including WWF-Australia (Earth Hour 2008) and Amnesty International on social media and campaign development.

Previously Grant held the role of Online Communications Manager at WWF-Australia, and worked as Senior Producer at award-winning design agency Digital Eskimo. In these roles he advised on and produced projects incorporating a variety of social networking tools and approaches, including weblogs, wikis, Flickr, YouTube, MySpace and Facebook.

Grant has also developed web applications for the business sector in the areas of financial and carbon accounting. He presented on the topic of social media in the financial services sector at the Investor Weekly Branding conference in March 2008.

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