Web 2.0 Executive Bootcamp | Web Directions South

This engaging, popular, day-long course provides you with a thorough grounding in Web 2.0 - the set of design patterns and business models that have reshaped the face of the Web. During the course, we will undertake a deep exploration of the latest ideas, best practices, and techniques behind Web 2.0.

There is a lot of hype around the term ‘Web 2.0′ which lead many (in and outside of the industry) to dismiss it as unimportant or a fad. In fact, our Web 2.0 Bootcamp conclusively shows just how important Web 2.0 is and why it is essential knowledge for you to grow your business on the Web.

The rapid pace and exciting course materials of Web 2.0 Bootcamp, combined with hands-on exercises that apply Web 2.0 techniques, make Web 2.0 Bootcamp the key learning event you need to attend this year.

The Web 2.0 Executive Bootcamp leads you through a deep exploration of the latest ideas, business models, trends, and techniques behind Web 2.0 with a special emphasis on proven, actionable methods for creating new online products and services – or transforming existing ones – using a Web 2.0 model.

Throughout the course, we’ll identify step-by-step strategies for using Web 2.0 techniques to identify, capture, and maintain sustainable competitive advantage in specific market sectors and industries.

Topics include the 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and services. Web 2.0 Bootcamp focuses on how the audience and customer bases of Web 2.0 sites grow exponentially when compared to traditional sites by leveraging network effects and the resulting user participation.

Who is this workshop for?

Whether you are a business leader working in the fast-paced financial industry or developer working for a startup, this event is ideal for anyone in the business world looking to gain a rapid understanding of how to embrace Web 2.0 in their business for both immediate and long-term competitive advantage in B2B and B2C relationships.

What will you learn?

By the end of the day you will:

• Achieve a fundamental and immediately usable understanding of Web 2.0.
• Get a clear view of all the present Web 2.0 business models and market opportunities.
• Learn how to create disruptive market leading online products and services.
• Study specific Web 2.0 best practices for sustainable competitive advantage online.
• Gain insight to the changes that Web 2.0 imposes on product development and CRM.
• Review Web 2.0 examples, case studies, and success stories in detail.
• Understand how to use Web 2.0 approaches for existing business growth and innovation.
• Explore how to turn products into open platforms and the entire Internet into a distribution channel
• Apply the design patterns and business models of Web 2.0 in fast-paced hands-on lab exercises

This course is designed to be interactive and hands-on with detail course content and carefully designed exercises that provide a thorough grounding in the concepts and models covered throughout the session.

About Jeff Kelly

Director of Educational Solutions at Hinchcliffe & Company

Jeff Kelly is a teacher, speaker, and writer focused on the nexus of business strategy, technology and individual performance. In addition to his independent work, Jeff is the Director of Educational Solutions at Hinchcliffe & Company. Jeff came to W2U from AOL to improve and expand their learning and development programs. Jeff takes W2U’s extensive business and technology knowledge and builds immersive learning products that help organizations understand topics such as Web 2.0, Enterprise 2.0, and Social Computing.

Jeff’s unique understanding of the content brings results-based practicality to learning and performance improvement products. An unrepentant computer geek, Jeff has been developing dynamic Web-based applications for over ten years and developing business-driven learning and performance improvement solutions for over 15 years. Jeff has a B.S. in Biology from Purdue University and a M.A. in Educational Technology Leadership from George Washington University.

For more information, please visit his Linked-In profile

About Stephen Collins

acidlabs‘ founder, Stephen Collins, is one of Australia’s leading proponents of participatory culture, Web 2.0, Enterprise 2.0 and social networking. He has extensive consulting experience for a diverse client base across government and private enterprise and has expertise in social media and networking, knowledge management, web strategy, information architecture and user experience.

He is a frequent speaker and interview subject for media, conferences and seminars in Australia and internationally. In May 2008, an interview with him was featured in a major article on Enterprise 2.0 in Australian CIO Magazine and on June 23 2008, the Australian Financial Review, Australia’s lead financial daily, featured his views in a piece on social computing and business. Most recently, Stephen was heard on the Australian Financial Review’s podcast, The Scoop, discussing social media and networking value in business.”

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