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SEO 101 | The Beginning SEO Podcast » Blog Archive �

10 SEO Tips with Li Evans

Content, Keyword Research, Meta Tags, Site Architecture, Title Tags June 28th, 2007

 Standard Podcast [19:44m]: Play Now | Play in Popup | Download (1748)

Li Evans of SearchMarketingGurus joined us recently to discuss an article on InformIT.com about 10 Tips for Optimizing a Webpage, which is perfect for our audience.

Here is the article, Ten Tips for Optimizing a Web Page for Search Engines

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Comment by incrediblehelp

2007-06-28 07:46:34

I disagree on the misspellings in the keyword tag. If you use the tag at all (I don’t) you want to make sure the tag is “inline” with the rest of your content. Meaning make sure you put in keywords in this tag that are on your page. A red flag for the SE’s is putting keywords in their that don’t match the content of the page, description tag or title attribute. I have tested this on Yahoo and it makes a big difference.

Either way I simply don’t use the keyword tag to avoid issues. I will use the keyword tag if it helps with internal search function of the website.

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Comment by weboptimist

2007-06-29 08:20:10

As an SEO old-timer, I use the keyword tag out of habit. I figure it can’t hurt if used correctly. There was a time that I included misspellings in the tag, but have more recently found evidence that not having words that you include in the keyword tag actually on the page can be a red flag, at least with some engines. I tend to agree with incrediblehelp and always make sure the words I use in the keyword tag are actually on the page.

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2007-07-27 07:58:07

[...] doesn’t sell blue widgets. Being in the top of Google sells blue widgets.” - The Beginning SEO Podcast at 15:59 into the [...]

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