Laurel Papworth - upcoming courses

Laurel Papworth - upcoming courses

• In: Uncategorized
• By: john
• October 12th, 2006

One of the meany fabulous local speakers at Web Directions this year was Laurel Papworth (whose collection of user generated video content was fantastically entertaining, but whose presentation on building online communities was all the more interesting) is giving two courses in the coming weeks. If they look remotely relevant to what you are doing, I suggest you get along.

MARKETING INTO ONLINE COMMUNITIES

9.00am - 5.00pm Friday 20 October: 1 day

How close to your market are you? The internet has come of age and today’s customers have real time discussions on accepting and rejecting products and services. If you’re eager to understand how to maximise the value of viral marketing to gain and manage a loyal customer community, and minimise the pitfalls of handing your brand (willingly or unwillingly) over to your customers, don’t miss this course! We’ll look at success stories, current and future trends in external marketing and internal communications, and readily available technology to facilitate user generated content within your customer networks.

Details, and full PDF course description

BLOGS AS A PUBLISHING TOOL

9.30am - 4.30pm Saturday 28 October: 1 day

Are you a budding journalist, writer or hobbyist who wants to gain an audience through a web log (blog)? See how others have used blogs to publish their books, such as Baghdad Burning, which was nominated for the BBC Four’s Samuel Johnson Prize for Non Fiction. This course will show you how to start your own blog using free websites, and how to use tags, moderate comments, and add photos and video. We’ll also look at some opportunities available through blogs to make money from your writing.

Details, and full PDF course description