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Wdux08 | Web Directions

Podcasts, slides and other presentation materials

Mathew Patterson - Delivering user experience to the inbox: designing for email

• In: Resources
• By: maxine
• March 10th, 2008

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

So you’ve designed a fantastic website for your client, tested in all the major browsers and everything looks great. Now they want to send an email newsletter to all their customers, using the new design.

No problem right? Just need to test in Outlook 07, and 06. Yahoo and Hotmail too, of course. Oh, and Gmail, Lotus Notes, AOL…Of course, the design may not work that well for an email anyway, and isn’t there some kind of anti-spam laws?

Like it or not, HTML email is here to stay and the responsibility for doing it right belongs to web designers. Learn how to plan, design and build an email newsletter that will provide a great user experience to the recipients, and great value to your clients.

See the slides and hear the podcast »

• Tags
• css
• design
• email
• html
• user experience
• visual design
• wdux08
• web standards

Lisa Herrod - User testing for the rest of us

• In: Resources
• By: maxine
• March 10th, 2008

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Everyone knows they should be doing it, but like software testing, it’s one of those things we often don’t get round to. In this presentation, Lisa Herrod looks at some sure fire user testing techniques that produce proven results, don’t cost the earth, and are easy to implement. After this session you won’t have any more excuses for not doing solid user testing of any site or application you develop ever again.

See the slides and hear the podcast »

• Tags
• testing
• usability
• user experience
• wdux08

Jackie Moyes - Converting research findings into business speak

• In: Resources
• By: maxine
• March 10th, 2008

A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Getting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-centric strategies.

See the slides and hear the podcast »

• Tags
• ethnography
• strategy
• testing
• usability
• user experience
• user research
• wdux08

Donna Spencer

• In: Resources
• By: maxine
• March 10th, 2008

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

We all know that great content is a core part of the website user experience. So why is it so hard to find content that isn’t dull, lifeless and uninteresting - blah, blah, blah?

Web content can be vibrant, interesting and fun. It can draw you in, fill your head and make you learn without having to think. And it’s not really hard to write. Three simple tricks can turn poor content into a great experience - remember that readers care more about themselves than you; write in real words with authentic voice; play show and tell.

This presentation will discuss these principles, with plenty of funny and not-so-funny examples. You’ll go away with practical steps to make your writing kick-ass. And you won’t even have to think.

See the slides and hear the podcast »

• Tags
• content
• copywriting
• user experience
• wdux08

Steve Baty - Analysing user research data

• In: Resources
• By: maxine
• March 5th, 2008

A presentation given at Web Directions User Experience, Melbourne Australia, May 16 2008.

In our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way. The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-gathering efforts. The session covers practical examples such as task completion rates, time-to-completion, page view comparison, as well as some basic concepts in statistics.

See the slides and hear the podcast »

• Tags
• testing
• usability
• user research
• wdux08