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Joe Beccalori

Posted in SEO Expert at 10:07 pm by Joe

Joe Beccalori is a well established Search Engine Optimization (SEO) consultant, who utilizes a broad spectrum of SEO strategies and SEO tactics to establish high rankings on popular search engines such as Google and Yahoo. A computer enthusiast from a very young age, Joe was first exposed to computers at age 9, was programming by age 11, and into modem telecommunication by age 13. He was the president of his high school computer club in Rockland County New York, and used the internet throughout college for email, browsing (on the text based lynx browser) and research.

Shortly after graduating from SUNY Albany in 1996 with an MBA in marketing, Joe started his own internet marketing and design firm called Capital Marketing Consulting, serving a range of clients from Albany to New York City with web design, Search Engine Marketing Strategies, and database driven web application development. Inacom International, Microsoft, General Electric Information Systems, and St. Jude Medical were among the client roster. In 1997, Joseph joined forces with Integrated Office solutions, a small but fast growing web development firm on Wall Street, and soon found himself writing both Windows and Web based software products for New York’s top five financial firms.

In 1998, IOS was purchased by Cohesive Network systems, and Joseph became a Senior Developer, managing others on the team. Work expanded to included a wider geography as the firm went national, and further exposure to search engines, and the growing SEO tactics in use were picked up and deployed by Joe and his team. Specifically, Joe worked on several projects that combined dynamic pages with SEO, such that Title Tags and Meta Tags could be independently rendered on a dynamic page. In 1999 Cohesive Network systems was purchased by Exodus Communications, one of Wall Street’s fastest growing internet technology and web hosting firms. While broadening into IP networking and infrastructure, as well as site design and development, Joseph had the opportunity to work with the latest ecommerce engines, and web marketing tools. Joseph was an early adopter and user of the Google search engine, and began developing a strong interest in Internet Marketing, specifically E-Mail marketing, and Search Engine Marketing. Joseph began to work in a broad level consulting capacity, and became engaged in Senior Account Management for consumer retail clientele. He managed CTO Level relationships with VitaminShoppe, Martha Stewart Omnimedia, and Anne Taylor.

In 1999, Joseph was a seed investor in an internet marketing startup called AdClip networks, founded by Albany school mate Michael Ferranti, which later renamed as Endai Worldwide and is still a well established direct response interactive agency in New York City.

Between 1999 and 2001 Joe was exposed to a tremendous amount of emerging internet marketing tools in use by his clients - systems such as Linkshare Affiliate Marketing, Bulk Email tools through Exodus E-Mail product (later spun off), and Google Adwords. He also learned the latest best practices strategies, tactics, and techniques for Search Engine Marketing (SEO), Search Engine Marketing (SEM or PPC) paid ads, and both on-site and off-site content and link building strategies. In 2001, Joseph founded a NY based company that had early visions on Web 2.0, including the vision of internet mashups, rapid growth in direct response and online media, and of course Search Engine Marketing. Joe’s company built several small incubator businesses, including a video rental concept called Video Convenience, a competitor to the fast growing Netflix video rental service, which relied heavily on Natural Search Engine Optimization for driving leads and clicks. In addition, After taking on several consulting clients, providing technology and internet marketing services to Dynaco Partners, LLC, several large NYC Law Firms, Endai Worldwide became a client of Joe’s.

In 2003, the majority of work for Joe’s firm was coming from fast-growing Endai Worldwide, whose focus was on their email marketing product QuadraMail, and a media buying team with increasing efficiency. Joe Beccalori was offered a full time position with the firm in 2002, initially to service several of Endai’s clients in the emerging field of marketing technology and services as a Senior Application Developer. Over the next four years, Joe helped to grow the Agency Services group by providing services and then staffing a strong team of internet consultants in the fields of design, development, media, and search engine marketing. Through the years, Search Engines became a larger and larger part of overall marketing spend, and Search Engine Optimization (SEO) became an increasingly valuable skill. While Joe had a great amount of experience as an SEO consultant, his lack of specialization within the SEO field prevented him from attaining true expert level. Through smart staffing and independent research, Joe and the team at Endai rose to the top of New York’s internet marketing community through their algorithmic approach to Search Optimisation and PPC campaign management.

Joe was promoted nearly every year at Endai, running the entire Agency Services and Search Engine Optimization as Division Vice President, including multiple SEO team members, and big brand SEO accounts such as iRobot, Ruth’s Chris Steak House, Provident Bank, and Nutrisytem. When Endai co-founder and CTO David Hassell left the business in 2006, Joseph again moved up in rank, ending his nearly five year stay as CTO in April of 2007. In 2007, Joseph has continued his specialization into Search Engine Marketing, and has performed both PPC Campaign Management and SEO consulting for a national provider of Health Care Nutritionals, a major Continuing Education provider, and several local professionals including New York based Eye Doctors, Psychologists, and Divorce Attorneys. On September 1, 2007 Joseph will be releasing a Search Engine Optimization (SEO) blog and newsletter, sharing the best tactics, strategies, and practices of advanced SEO and PPC Campaign Management from an Industry Insider’s perspective. Joe Beccalori also has plans to release a regular podcast on SEO strategies later this year.

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