User Research | Web Directions

Podcasts, slides and other presentation materials

Jackie Moyes - Converting research findings into business speak

• In: Resources
• By: maxine
• March 10th, 2008

Catch this presentation live at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Getting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-centric strategies.

See the slides and hear the podcast »

• Tags
• ethnography
• strategy
• testing
• usability
• user experience
• user research

Steve Baty - Analysing user research data

• In: Resources
• By: maxine
• March 5th, 2008

Catch this presentation live at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

In our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way. The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-gathering efforts. The session covers practical examples such as task completion rates, time-to-completion, page view comparison, as well as some basic concepts in statistics.

See the slides and hear the podcast »

• Tags
• testing
• usability
• user research

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