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Innovation is Overrated by Indi Young

• Key points:
  • Understand innovation
  • Model your customers
  • Spend time with details
• Experts are saying we’ve hit the wall when it comes to innovation and efficiency.
• Extraordinary results can’t be forced.
• Innovation comes about while crafting the details of a solution.
• ”…focus on people and their problems…”
• Any behavior change needs to be understandable.
• The product/solution needs to survive the long term.
• Look for insights:
• Find a gap to fill.
• Look for scarce/weak support.
• Redefine and augment existing features.
• Look for surprises.
• Combine related behaviors.
• Look for user emotions.
• Examine spaces formally crossed out.
• Rethink features that don’t match behavior.

Indi highlighted a number of examples and analytical methods that are discussed in more detail in her upcoming book: “Mental Models: Aligning Design Strategy With Human Behavior”.

Posted by Jeff on 31/01/08 at 10:15 am