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SEO 101 | The Beginning SEO Podcast » 2007 �

May 31

How do you get started monetizing a blog?

Monetization

Barry Schwartz joins us and discusses blog monetization. We’ll have more on this topic soon, but here’s a good foundation we can build on later.

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May 30

Building a successful site from the ground up.

Site Architecture

Why do some companies only do SEO with a fresh site? Rustybrick.com only works with brand new sites, opting out of SEO for pre-existing ones. What are the reasons, and what lessons can you learn from that as we continue with Barry Schwartz today.

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May 29

What blogs and forums are good resources?

Resources

This week, we’ve got 4 podcasts scheduled with Barry Schwartz from RustyBrick.com and SERoundtable.com

In this one, we ask Barry “There are a lot of blogs and forums about SEO, so how do you pick some sources?”

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May 25

What did we mean by adding dynamic content to your site to attract bots?

Listener Questions

We mentioned adding dynamic content to your website a while back. What did we mean? Listen and find out.

Download the zip file here RSS-HTML. Once you’ve done that… Extract the files, read the Read Me file, and watch the RSS to HTML video… I’m also including a link to download SmartFTP (which was used in the video) If your unsure which version to get - grab the 32-bit version.

Now that you have all of the info you need to create dynamic content from RSS feeds to .html pages give it a try! If you use this tutorial and put it into action… Please leave a comment on this post and include a link to the page you’ve made it work. Also if you have any questions / problems with the tutorial please post it as a comment on this blog! We will answer as many as we can! Thanks for checking it out!

David Brown A.K.A. NeO

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May 24

Vote for your favorite podcasts

Announcements

Lee Odden is running an “Unofficial” most popular search podcast poll on his site. Vote for your favorite podcast, ours or another, on his site at TopRankBlog’s Reader Poll on Podcasts, and thanks for participating.

May 23

Around the forums - I’m moving a page, how do make sure the new ones are found?

Redirects

Once a page is indexed in a search engine, you might decide to move it or rename it. How do you go about making sure that the search engines find the new page instead of the old page? The answer is redirection, but make sure you select the proper type.

Example post: How can I make sure the engines get the fresh page instead of an old page?

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May 21

Around the forums - Do I need to delimit my keywords?

Meta Tags, Title Tags

When writing title tags or meta tags, is it necessary to delineate where one phrase ends and the next one begins? We’ve got your answer.

Example post: Can we use keywords without separating them?

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May 18

Around the forums - Is the age of a site or the age of links a ranking factor?

Domain Names

One of the more recent additions to the ranking algorithm is aging. We’ll tell you why / what is included in the decision process and how to get a jump start on a brand new site.

Example post:  Does the age of a website help the ranking?

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May 16

Around the forums - I can rank for specific phrases but not general ones. What do I need to do differently?

Content

Many sites can rank for very specific phrases but not for the more general phrases. What does a site need to to do rank for the more general phrases? We’ll tell you.

Related post: Less popular to top 10, more popular nowhere.

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May 14

Around the forums - My site only shows a few links, how can it have PageRank?

Google PageRank

One of the questions asked from time to time is how a site can already have PageRank when Google only shows a few links pointing to it. The answer is quite simple.

Related post: My site has a few links, how can it have a PR4?

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May 11

How do I check my rankings via software?

Analytics

Checking rankings manually can get time consuming, so how do you automatically check your rankings and see what’s changed? There’s software to do this, but be careful to do it properly.

Related forum question: Can anyone recommend software so I can check my rankings?

Mentioned Tools:

• Advanced Web Ranking
• Web CEO
• Internet Business Promoter

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May 09

Around the forums - How do I know if a keyword is for browsing or buying?

Keyword Research

This is a question marketers have been wondering for a long time. Just because someone visits your site doesn’t mean they’re going to take the desired action, so how do you quickly weed out the phrases that are for browsing and concentrate on buying keywords? I’ve got a strategy that’s almost too simple, but I’ll share it and you can test it for yourself.

Related forum post: How do I know if a keyword is for browsing or for buying?

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May 07

Around the Forums - Why isn’t Google showing all of my backlinks?

Linking

Google has the link: operator for showing links to your site, but they never show them all. We explain why, and what you can do to see a larger picture of your inbound links.

Related forum post: Google isn’t showing all my links

Also, I switched up the music again so I’m looking for feedback on the format. Does the music add, or does it detract? I’ve got my opinions, but you’re the listener.

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May 04

When will google next update the toolbar PageRank?

Google PageRank

This is a time honored question among new site owners who want to see more than a depressing 0 staring at them in the toolbar. So, what’s the answer? You’ll have to listen to find out.

Sample forum post: When will google next update the toolbar pagerank?

Also, please leave some feedback on how you like the background music. I’m trying to change some stuff up, but I need to know what the listeners like so I can keep doing those things. If nobody likes it, I’ll get rid of it. I could lower the volume some yet if that’d help, or leave it like this if it sounds good… this podcast is for you guys, so tell me what you like.

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May 02

Around the Forums - I had a sudden drop of pagerank. Help!

Google PageRank

One of the biggest fears of webmasters is getting that dreaded PR0 for their site. But it’s not always accurate when you see a 0. Here’s how you tell for sure.

Example forum threads:

I had a sudden drop of pagerank. Help me figure out why.

My site has gone from X to 0. Suggestions, please?

Mentioned Tool:

iWebTool’s PR Checker

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