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SEO 101 | The Beginning SEO Podcast

Apr 11

Report from SES NY

Conferences

We’re in New York City, and here’s our first report of the activities going on. Lots of fun stuff, Shoemoney sightings abound, rock stars surround us, screennames are confusing and we’ve found the perfect spot to watch the game on Sunday.

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Apr 11

What is a bot?

Robots

What is a robot or a spider? We’ll introduce you to them and explain a little how they work.

Question asked by StatMan with his Organizational Tips.

Fictional renditions of the bots. If you want to read the full mockery of a post, you can find it here

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Apr 09

Measuring Success

Analytics

Learn not only what to measure, but also how to measure. What should you use to measure? Listen and find out. There are plenty of free solutions if that’s your budget.

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Apr 06

Quick Update - Second Speaking Session

Announcements

Just a quick update to today’s podcast where we were talking about being in New York next week. There’s a second session that I’ll be speaking at, so if you’re going to be there, look it up.

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Apr 06

Inbound Links

Linking

Inbound links. We talked about content being king, and now we’re discussing linking being the queen - or perhaps the dictator in charge. Either way, they’re important to your SEO campaign.

Useful links:

• SEO Directory Whiz
• Total Web Talk Directory Tracker

Forum signature link example:

[url=http://www.toolbarn.com/]Power Tools[/url]

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Apr 04

Internal Linking

Linking

What is internal linking and how do you use it as an optimization technique? We’ll examine that in depth this time around.

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Apr 02

User Questions Answered

Listener Questions

3 questions are answered here.

We had a question from Yourweb of the Yourweb Shopping Mall on why someone would do black hat SEO.

Rumblepup of cushions and umbrellas asked what can be considered duplicate content, and what is valid (x)html and why is it important?

- Important link: validator.w3.org

Also asked by Yourweb was how someone knows what keywords to use.

We’ll answer those in detail this time around.

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Mar 30

Content is King

Content

This is a catchy phrase, but it’s very true. We’ll get into some of the basics of optimizing your page content. There is a lot more on this topic to come in future podcasts, but this is enough to get you started.

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Mar 28

The difference between High PR and High SERPs

Listener Questions

We were asked a question by Chris from edumucation.com. He asks, “What is the difference between High PR and High SERPs.” The answer is night and day, but we’ll explain more in the podcast.

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Mar 26

External JavaScript and CSS Code

CSS, JavaScript

How do you make JavaScript and CSS work in external files? We’ll discuss why you want to put this code external to your page and how exactly you go about doing that.

External CSS example:

<link href=”/whatever.css” rel=”stylesheet” type=”text/css” media=”screen|print|all” />

External JavaScript example:

<script src=”/whtever.js” type=”text/javascript”></script>

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Mar 23

Meta Tags

Meta Tags

What meta tags do you need, and what is a bunch of extra junk in your code? We discuss quite a few of them and give some tips on writing effective meta tags.

Example from ToolBarn.com:

meta name=”keywords” content=”power tools, battery chargers, fasteners, tool parts, air tools, safety glasses, cordless power tools“

meta name=”description” content=”Power Tools and Fasteners - ToolBarn.com offers a large selection of online power tools and fasteners for sale to contractors and home owners, including power tools and air tools.“

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Mar 21

Title Tags

Title Tags

Title tags can be very useful, but how do you write a good title tag? We’ll give you some tips for creating good title tags while staying in the recommended length.

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Mar 19

File Extensions, Programming Languages, and how they relate to SEO

Programming Languages

File extensions and programming languages are related to each other, but how do they relate to SEO? An explanation of extensions and what affect your programming language has on SEO.

Here’s some of our new podcasting partners - check it out!

My Podcast Alley feed! {pca-9285eac97f09124dc523bcb2b4828060}

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Mar 18

Subscribe via iTunes

Announcements

You can now subscribe to the beginning SEO podcast via iTunes. Just use this link (or the link on the sidebar when I get that added) and it’ll walk you through it.

Mar 16

Choosing a domain name

Domain Names

What do you need to keep in mind when buying a domain? Well, keyword research, .com vs. .net and the other extensions, and a few more things. There’s lots you should know, and we’ll cover the basics.

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