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Real Estate Marketing Platform

This is a very powerful non-IDX/MLS search engine friendly real estate marketing website. It will get you started on the road to search engine success. You can add integrated IDX/MLS listings as your budget allows, to make it truly a top-performer for SEO and lead generation.

Invest in your website and it will return the favor

No boilerplate sites 

I don't mass produce boilerplate websites for thousands of Realtors. You get what you pay for with boilerplate solutions--and you certainly don't get a respectable Google rank.

I educate my clients for search engine success

My clients are the ones who understand the importance of Internet marketing for real estate success and are willing to learn what it takes to do it. I make client education a top goal. I have a vested interest in seeing my clients rank well on Google, and I'll provide coaching every step of the way to help you do it.

Finally, you can be proud of your site

The Real Estate Marketing Platform will be optimized for you, your region, your targeted client types, and your targeted keywords. You will be able to brag about your site in the office and to your clients and leads because I make sure you are in love with your site. It's designed solely to sell YOU and YOUR properties.

It will be custom-built from the ground up with search engine performance in mind without having to sacrifice function or style. You have your choice of over 90 templates, plus I'll customize it to your color and graphical preferences. It can be trendy, traditional, or highly stylized; it's your choice.

I'll add beautiful real estate photography plus your own photos to make it truly unique. With this package, you will have full control over your own listings on your own site, and the ability to upgrade at a later date to the full IDX/MLS search solution. 

Features of the Real Estate Marketing Platform

Listing platform to input and show off your own listings

You'll be able to input your listings, add photos, and control how they are presented on your site right from your administrator control panel. Your properties can then be optimized for maximum search engine visibility, including title, meta tags, descriptions, custom URLs, and sitemap inclusion so Google knows about it.

Tools to feed your own listings into Google Base, PropSmart, and EdgeIO

Did you know that you can get free exposure for your listings on Google Base, PropSmart, and EdgeIO? These are several of the biggest real estate listing aggregation services out there, and your new site will provide a feed that can be downloaded and submitted for extra exposure and traffic.

Website template customization + graphic design

You will have your choice of over 90 templates, plus I will customize it thoroughly so that it fits you, your marketing objectives, and your tastes. Your site will be nothing like the thousands of other Realtor websites that the big mass production website factories sell. With those sites, you get what you pay for. With this site, you get far more than you pay for in terms of the ability to get your properties and your business the kind of search engine exposure you want.

Newsletter system + email template to match your website

If you're jealous of other Realtors who have a newsletter they send to their opt-in list of potential clients, you don't need to be anymore. You'll have your own newsletter system with a built in module for allowing visitors to opt-in. Manage more than one list, send HTML/plain-text for maximum deliverability, and even see which subscribers are reading your newsletter!

This system is especially perfect for Realtors who specialize in investment properties. Develop a list of investors and keep them informed of the latest opportunities. 

Link building system integration & setup

One of the keys to search engine success is building up quality inbound links from quality sites. I will set up a system that you can manage, or that I can manage for you for an additional fee. Link building is not for the faint of heart, but my tools will make it as easy as possible.

Blogging platform with comments and trackbacks

You will have full control over which sections of your site are blog-style. You can have public commenting, trackbacks, social bookmarking, etc. Develop a readership and your search engine traffic will steadily increase.

Contact forms with instant response

Your site will not only capture traffic but leads that you can respond to instantly. Every article and feature of your site will be designed as a lead capturing device. I'll write custom quick contact forms, dream home forms, CMA forms, and any other forms you want on your site. You can send your form submissions to multiple places, like your email, cell phone, or online database for retrieval later.

Content items and menu building

I'll provide six starter content articles for buyers and sellers, and work with you to organize them in the menus exactly how you want them. I'll always bring my search engine marketing expertise to the job. I'll write unique titles and meta data for each content item for maximum search engine visibility.

You will be able to add an unlimited amount of your own content to your site. In fact, I'm passionate about helping my clients add unique content, because unique content is the key to your search engine success.

City focus pages

I'll provide six city focus pages, written not just as filler content, but to show up on search engines when visitors are searching for real estate in your area. I'll research links and write content about these cities. Later, if you decide to add an IDX/MLS search system to your site, I'll cross link these pages to live MLS search results for homes in those cities for maximum search engine impact.

School directory on your own site

In the search engines, content is king. You want as much useful content on your own site as possible. Many Realtor websites use frames to show school information, but I'll put school info right on your site if you're in the Treasure Valley Idaho area.

Local business directory on your own site

You can have true community interactivity with a local business directory on your site. You can add listings like restaurants and coffee shops in your town, or invite readers to register and add their own business listings. In addition to the extra search engine traffic, the benefit of this is that you'll have an open door with local business owners to get their business when it comes time to sell their home.

Real estate glossary

This is a great search engine optimization tool for Realtors, because I'll put over 900 real estate terms in a glossary right on your site. That's over 900 pages of keyword-rich real estate related content.

Search engine submission

I will submit your site to numerous search engines periodically. I have a vested interest in seeing that my clients perform well in the search engines, and I'll work hard to make that happen.

Google sitemap submission

I will tell Google about every URL on your site, right from my Google login. Your new site will publish a sitemap from the backend so that Google doesn't have to guess about where to go to find relevant content for users searching for real estate. I'll submit it through my Google webmasters account, and you'll start getting indexed almost immediately.

Google Analytics account setup

I track the website statics using Google Analytics for all my sites. I will give you access to these stats so you can log in and view how your site traffic is doing, where your visits are originating, and what keywords are sending your site the most traffic.

Need a website or some web marketing help? Please fill out this form, and I'll get in touch with you to discuss your needs. First Last Company Name Street Address City State Zip E-mail Phone Type of Business Comments or Questions? I was referred by Timeframe for project = Required