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Written by Kevin Harper   

Sometimes Realtors® forget that in order to market their properties, they need to market themselves and their own websites. One can't simply focus on advertising her or her properties, and not spend time and resources dragging a wide net to collect leads. That should include plenty of offline promotion of you and your website.

If your job is to match buyers and sellers, it stands to reason that you need to get in touch with a lot of potential home buyers and a lot of potential home sellers before you'll be able to effectively sell real estate.

I can do some amazing things with search engine marketing techniques to drive organic search engine traffic to your site, but online efforts can be supplemented with great results through the following offline promotion techniques.

Written by Kevin Harper   

There are many different SEF components available for Joomla to make URLs like this:

index.php?option=com_content&Id=1

Look like this:

/joomla-sef-component-reviews.html

SEF stand for Search Engine Friendly. Each Joomla SEF component has its strengths and weaknesses. I have tested each of the components mentioned in this article, although some more extensively than others. I will review:

• OpenSEF Review
  
  
• JoomSEF Review
  
  
• SH404SEF Review
  
  
• JPromoter Review
  
  

The two I have spent the most time with are OpenSEF (a popular open source component) and JPromoter (a commercial component). I have also done some testing on JoomSEF and SH404SEF.

Written by Kevin Harper   

If anyone doubts the high value Google places on internal linking (deep-linking), I have hard evidence that should blow them away. Google recently bumped a client of mine up from no results for a particular set of real estate keywords (local schools) to the top ten over a weekend. Yes, that included a coveted number one rank. All this for nothing more than taking the time to internally link, directory-style, to a number of very relevant pages for these terms.

Nothing too fancy, but very powerful.

This SEO project involved creating a page of useful keyword friendly links to internal pages (MLS listing searches, actually) on his own site. I knew it would be worth the investment, but even I was shocked at how fast this strategy would be reflected in the SERPs (Search Engine Results Pages).

Written by Kevin Harper   

Most standard website statistics packages leave a lot to be desired. They provide data in a very one-dimensional way that don't really give you a good understanding of your website traffic.

I've been trying out Google Analytics lately on my Joomla sites, and I highly recommend it to my clients. The presentation of the data is understandable and empowering. It is a very visual platform, allowing you customize which metrics you want to track on your "dashboard." You can also browse your own site with an overlay that shows you click patterns and stats right on your own site. That's pretty amazing!

How to Install Google Analytics in Joomla

Written by Kevin Harper   

I run across a lot of questions about parking domains or redirecting them:

• If you have multiple domains, should you park them, or redirect them to your main site?
• What about creating "micro sites" on their own domains? Is that a bad practice?
  
  

I've read articles that have it completely backwards, recommending domain parking and staying away from microsites that direct traffic to your main site. In order to make sense of it, it's important to understand what Google is trying to avoid, which is duplicate content (AKA spam).

Scenario #1 - Using domain redirects rather than parking

Let's say a site has good content on one domain. Then the owner goes out and parks 30 more domains on it, with no redirects. That otherwise good content is watered down now, duplicated x30. Google's index is now bloated, and they feel (correctly) that they're being "gamed" with spam. Google's recommended practice is to redirect domains, not just park them.

Read this article about domain redirects from beginning to end and you'll get it.

Scenario #2 - Using micro sites

Let's say you have one main domain, but focused content that you want to put up on another domain directing traffic to your main site. There's nothing wrong with that, as long as the site is unique, the domain is unique, and the content is unique. Those are huge caveats, don't violate them.

Using micro sites is no different than another content site linking to yours. The only thing different is that the owner is the same. In a "free speech" world, you can have as many micro sites as you want if you have the time and resources to write them, and if they are not spam articles solely for the benefit of search engines. Then it's okay to link from them to your main site.

Whether they'll rank well and actually bring in significant traffic is debatable. What they can do, however, is add an inbound link to your site from a keyword-rich page. It doesn't have to have a high PageRank to help in that effort. Building micro sites is not something I would devote a lot of money to...yet I believe it can help in the whole SEO equation.

Think of it like Proctor and Gamble having a main site with a product page for Charmin, but also having a micro site for Charmin that deals in a more focused way with promoting that specific product. Both these sites point to each other. You could actually remove the link back from the main site and have it be a little more advantageous, since one way links are better than exchanges.

Written by Kevin Harper   

Do you rely on prospects typing in your website address to find you, perhaps from a business card or printed material that you distribute? If so, you are forfeiting a lot of search engine traffic if your website strategy relies solely on type-ins. There are reasons your site isn't attracting traffic from Google. It's because you don't have a strategy for getting your site ranked well by the search engines.

Written by Kevin Harper   

Exchanging links is important for search engine ranking. Don't let anyone tell you otherwise. The key is in how it's done.

About link exchanges

A link exchange is an agreement between two parties to place reciprocal links on their respective websites. It is not the same as a link farm, which is a website that consists primarily of indiscriminate links to other sites (sometimes called FFA, or free for all sites). Link farms are bad, and became popular for one reason: search engines love inbound links. At least they used to, until the spammers came along.

Written by Kevin Harper   

Want to lose business to your competitor? Then wait a day to respond when fresh leads contact you from your website.

We live in an era of instant gratification. Most Internet visitors want their e-mails, voicemails, and website inquiries answered yesterday. When they don't get that fast response, they'll just move on--to your competitor, of course.

Too many professionals with websites think of their site as an overhead expense rather than as a lead- or sales-generating tool. But in order to get ahead of your competition, you need to think of your website in terms of its cost per lead (CPL).

Written by Kevin Harper   

If you're a real estate agent, one thing you should do immediately is go through the steps to list your business on Google Local. Don't know what Google Local is?

It's basically their mapping portal, but it's really much more than that. I'll explain why.

Google has been including Google Local results at the top of generic search results for awhile now. When Joe Homebuyer types in "Yourtown Real Estate," there are a number of ways he can find your site:

Written by Kevin Harper   

Getting quoted by the press is one of the most under-recognized but powerful sources of free advertising. As a result, members of the news media are often the target of unscrupulous or ridiculous attempts to get covered. As business professionals, it's our job to always try to present information to reporters and editors that is truly newsworthy. When successful, it is actually more like an endorsement than an advertisement, and such "passive endorsements" are far more effective than paid display ads in newspapers or magazines. It definitely gives you credibility when your clients and customers see you quoted as an authority in your field.

Following are some recommendations that should help you get noticed:

Written by Kevin Harper   

It's all over the news; we're in a real estate market downturn, or "softening" depending on what you want to call it.

The good news, according to this Reuters story by David Lawder (at the time of this writing), is that we've only "softened" to January 2004 levels. This was still in the midst of a good market, if you recall. One broker friend said to me recently, "Yes, it's cooled, but it's cooled to 98 degrees." By the time you read this, perhaps it's cooled to 95 degrees, or maybe even 90 degrees in your market.

Nevertheless, it's wise to take steps to ensure that you not only survive, but thrive in a cooling market. There are still plenty of home buyers and sellers out there, it will just take a little more work to find them and match them up.

Start preparing now to stay ahead of your competition

In any economic shift, there are those who are perceptive and start to make adjustments early, and those who refuse to acknowledge the changes underway until it's too late. Although we remain in a decent market, those who take steps early to adjust for changing real estate market conditions will be rewarded by steady sales.

  Written by Kevin Harper   

A website is only as good as the words on the page. Without words, your site is virtually invisible to search engines. Because search engines have become the gatekeepers of the world's information, it is imperitive that a real estate agent's website contain more than pretty pictures and boilerplate content. If your site is going unnoticed by the search engines, it is probably going unnoticed by your potential clients as well.

You'd have to have lived under a rock not to know the value of the Internet in marketing your real estate business. But simply putting a webpage out there doesn't really constitute brilliant marketing, any more than sticking a sign on the front of your place of business. That's the bare minimum you need to do, but frankly, everyone else is already doing that.

  Written by Kevin Harper   

A website is only as good as the words on the page. Without words, your site is virtually invisible to search engines. Because search engines have become the gatekeepers of the world's information, it is imperitive that a websites contain more than pretty pictures and boilerplate content. If your site is going unnoticed by the search engines, it is probably going unnoticed by your potential clients as well.

You'd have to have lived under a rock not to know the value of the Internet in marketing your business. But simply putting a webpage out there doesn't really constitute brilliant marketing, any more than sticking a sign on the front of your place of business. That's the bare minimum you need to do, but frankly, everyone else is already doing that.

  Written by Kevin Harper    Too many real estate agents and brokers settle for website solutions that just don't "earn their pay" by producing qualified leads. If you view your website as an overhead expense rather than a powerful lead generating machine, you have this Internet thing all wrong. The days of website-as-billboard are over. You need a website that works around the clock to bring more listings and more buyers to your inbox. If yours just sits there looking pretty (or not), then let's be frank here; it's probably just sucking your bank account dry every month.

Qualified leads around the clock

Your website should be producing qualified home buyer leads and qualified listing leads around the clock for you.   

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