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Written by Kevin Harper    Thursday, 22 March 2007

Want to lose business to your competitor? Then wait a day to respond when fresh leads contact you from your website.

We live in an era of instant gratification. Most Internet visitors want their e-mails, voicemails, and website inquiries answered yesterday. When they don't get that fast response, they'll just move on--to your competitor, of course.

Too many professionals with websites think of their site as an overhead expense rather than as a lead- or sales-generating tool. But in order to get ahead of your competition, you need to think of your website in terms of its cost per lead (CPL).

Last Updated ( Friday, 24 August 2007 ) Read more... User Rating: / 0

Written by Kevin Harper    Monday, 13 November 2006

It's all over the news; we're in a real estate market downturn, or "softening" depending on what you want to call it.

The good news, according to this Reuters story by David Lawder (at the time of this writing), is that we've only "softened" to January 2004 levels. This was still in the midst of a good market, if you recall. One broker friend said to me recently, "Yes, it's cooled, but it's cooled to 98 degrees." By the time you read this, perhaps it's cooled to 95 degrees, or maybe even 90 degrees in your market.

Nevertheless, it's wise to take steps to ensure that you not only survive, but thrive in a cooling market. There are still plenty of home buyers and sellers out there, it will just take a little more work to find them and match them up.

Start preparing now to stay ahead of your competition

In any economic shift, there are those who are perceptive and start to make adjustments early, and those who refuse to acknowledge the changes underway until it's too late. Although we remain in a decent market, those who take steps early to adjust for changing real estate market conditions will be rewarded by steady sales.

Last Updated ( Friday, 24 August 2007 ) Read more... User Rating: / 0

Written by Kevin Harper    Monday, 13 November 2006

A website is only as good as the words on the page. Without words, your site is virtually invisible to search engines. Because search engines have become the gatekeepers of the world's information, it is imperitive that a real estate agent's website contain more than pretty pictures and boilerplate content. If your site is going unnoticed by the search engines, it is probably going unnoticed by your potential clients as well.

You'd have to have lived under a rock not to know the value of the Internet in marketing your real estate business. But simply putting a webpage out there doesn't really constitute brilliant marketing, any more than sticking a sign on the front of your place of business. That's the bare minimum you need to do, but frankly, everyone else is already doing that.

Last Updated ( Friday, 24 August 2007 ) Read more... User Rating: / 0

Written by Kevin Harper    Friday, 10 November 2006 Too many real estate agents and brokers settle for website solutions that just don't "earn their pay" by producing qualified leads. If you view your website as an overhead expense rather than a powerful lead generating machine, you have this Internet thing all wrong. The days of website-as-billboard are over. You need a website that works around the clock to bring more listings and more buyers to your inbox. If yours just sits there looking pretty (or not), then let's be frank here; it's probably just sucking your bank account dry every month.

Qualified leads around the clock

Your website should be producing qualified home buyer leads and qualified listing leads around the clock for you.  Last Updated ( Tuesday, 21 November 2006 ) Read more...

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