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Building Community

Written by Kevin Harper    Wednesday, 08 November 2006

Entrepreneurial web design is about building a community of users that will reward you with return visits to your websites, customer loyalty, and increased sales (or leads, depending on your business). This is accomplished by making the website more than simply a billboard that sits there waiting for visitors to look at it. Building a community means getting to know your website visitors by name, e-mail, and of course, mailing address.

We want you to have more than just improving website stats to look at, but real leads that can be contacted in a variety of ways to convert to sales. Here are some community-building features we can integrate into your site:

Visitor Registration

Find out who your visitors are and get to know them.

Opt-In Newsletter System

Communicate regularly with your most receptive audience: those who have already signed up to get information from you.

Classified Ad System

Allow your visitors to post classified ads.

Group Blog

Allow your visitors to post their own blogs.

Discussion Forum

Host community discussions on your site.

"In the News" Section

Public relations is important. Reach out to the local, national, and trade press, and show off clips of your media coverage.

Lead Database

Don't let leads slip through your fingers. When a website-generated lead comes in, get notified instantly.

Last Updated ( Wednesday, 08 November 2006 )