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Experienced Web Marketing - Websites that Produce Results - TopSellerSites.com

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How to give your leads to your competitor
Using Google Local business listings to capture search traffic
Top Seller Sites re-launches
Ten Tips For Working With the Press
Dynamic eBay Listings

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Top Seller Sites re-launches
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How to give your leads to your competitor User Rating: / 0

Written by Kevin Harper Thursday, 22 March 2007

Want to lose business to your competitor? Then wait a day to respond when fresh leads contact you from your website.

We live in an era of instant gratification. Most Internet visitors want their e-mails, voicemails, and website inquiries answered yesterday. When they don't get that fast response, they'll just move on--to your competitor, of course.

Too many professionals with websites think of their site as an overhead expense rather than as a lead- or sales-generating tool. But in order to get ahead of your competition, you need to think of your website in terms of its cost per lead (CPL).

Last Updated ( Monday, 26 March 2007 ) Read more... Using Google Local business listings to capture search traffic User Rating: / 0

Written by Kevin Harper Thursday, 14 December 2006

If you're a real estate agent, one thing you should do immediately is go through the steps to list your business on Google Local. Don't know what Google Local is?

It's basically their mapping portal, but it's really much more than that. I'll explain why.

Google has been including Google Local results at the top of generic search results for awhile now. When Joe Homebuyer types in "Yourtown Real Estate," there are a number of ways he can find your site:

Last Updated ( Thursday, 14 December 2006 ) Read more... Ten Tips For Working With the Press User Rating: / 0

Written by Kevin Harper Monday, 13 November 2006

Getting quoted by the press is one of the most under-recognized but powerful sources of free advertising. As a result, members of the news media are often the target of unscrupulous or ridiculous attempts to get covered. As business professionals, it's our job to always try to present information to reporters and editors that is truly newsworthy. When successful, it is actually more like an endorsement than an advertisement, and such "passive endorsements" are far more effective than paid display ads in newspapers or magazines. It definitely gives you credibility when your clients and customers see you quoted as an authority in your field.

Following are some recommendations that should help you get noticed:

Last Updated ( Thursday, 14 December 2006 ) Read more... What should real estate agents do in a market downturn? User Rating: / 0

Written by Kevin Harper Monday, 13 November 2006

It's all over the news; we're in a real estate market downturn, or "softening" depending on what you want to call it.

The good news, according to this Reuters story by David Lawder, is that we've only "softened" to January 2004 levels, which was still in the midst of a hot market, if you recall. One broker friend said to me recently, "Yes, it's cooled, but it's cooled to 98 degrees." By the time you read this, perhaps it's cooled to 95 degrees in your market.

Nevertheless, it's wise to take steps to ensure that you not only survive, but thrive in a cooling market. There are still plenty of home buyers and sellers out there, it will just take a little more work to find them and match them up.

Start preparing now to stay ahead of your competition

In any economic shift, there are those who are perceptive and start to make adjustments early, and those who refuse to acknowledge the changes underway until it's too late. Although we remain in a good market, those who take steps early to adjust for changing real estate market conditions will be rewarded by steady sales.

Last Updated ( Tuesday, 21 November 2006 ) Read more... Text is king on the Internet User Rating: / 0

Written by Kevin Harper Monday, 13 November 2006

A website is only as good as the words on the page. Without words, your site is virtually invisible to search engines. Because search engines have become the gatekeepers of the world's information, it is imperitive that a real estate agent's website contain more than pretty pictures and boilerplate content. If your site is going unnoticed by the search engines, it is probably going unnoticed by your potential clients as well.

You'd have to have lived under a rock not to know the value of the Internet in marketing your real estate business. But simply putting a webpage out there doesn't really constitute brilliant marketing, any more than sticking a sign on the front of your place of business. That's the bare minimum you need to do, but frankly, everyone else is already doing that.

Last Updated ( Monday, 13 November 2006 ) Read more... Does your real estate website earn its pay? User Rating: / 0

Written by Kevin Harper Friday, 10 November 2006 Too many real estate agents and brokers settle for website solutions that just don't "earn their pay" by producing qualified leads. If you view your website as an overhead expense rather than a powerful lead generating machine, you have this Internet thing all wrong. The days of website-as-billboard are over. You need a website that works around the clock to bring more listings and more buyers to your inbox. If yours just sits there looking pretty (or not), then let's be frank here; it's probably just sucking your bank account dry every month.

Qualified leads around the clock

Your website should be producing qualified home buyer leads and qualified listing leads around the clock for you. Last Updated ( Tuesday, 21 November 2006 ) Read more... How to Target Subdivisions User Rating: / 0

Written by Kevin Harper Monday, 13 November 2006

What do homeowners do when they pass a home for sale on their evening walk? They grab a flier, of course. The most useful piece of information that a real estate agent can give to homeowners to build a relationship with them is a current update on home prices in their subdivision.

Marketing to entire neighborhoods

One Realtor® in my area hand-delivers a small strip of paper with several recent sales in my subdivision about every other month. This is good, but the piece of paper works its way from my desk to the trash. I've received several of them, and I still don't know the name of the agent.

Last Updated ( Tuesday, 21 November 2006 ) Read more... Search Engine Friendly Design User Rating: / 0

Written by Kevin Harper Wednesday, 08 November 2006

It's a common mistake to over-optimize a site for search engine placement. This is usually done using underhanded techniques called "Black Hat SEO." Google is always in the process of heavily penalizing such sites for unnatural word patterns that are intended solely to trick search engine robots into ranking the site better. These techniques will drastically hurt a site in the long run, sometimes permanently, because Google maintains a "blacklist" of domains that are excluded from its index.

Nevertheless, there are principles of good layout, graphic design, HTML coding, and URL design that do have an effect on search engine ranking. Above-board techniques to better a site’s search engine ranking are called “White Hat SEO.” We will only use above-board techniques to optimize a site for the search engines. There are many cases where sites using black hat techniques fall off Google’s index overnight, never to return. We don’t want this to happen to any of our clients.

Initial Search Engine Friendly Design and Optimization is included in every contract. An ongoing Search Engine Marketing Maintenance Contract is available for an additional monthly fee that provides monthly maintenance of search engine marketing tasks such as re-submitting the site, updating the sitemap, and performing competitive keyword analysis and ranking reports for your most important keywords.

Last Updated ( Monday, 13 November 2006 ) E-Commerce User Rating: / 0

Written by Kevin Harper Wednesday, 08 November 2006

Here are some basics of e-commerce that you should know when setting up an online retail site:

First, you need fresh inventory, presented in varying ways to appeal to customers.

With our system, adding inventory is as easy as adding content. (If you've never used our Content Management System, you will be amazed at how simple this is.) With a few clicks of the mouse and the upload of a photo, a new product can be added to your online store.
Merchandise can presented in the form of lists, product categories, discount sales, and other means to give the feel of a constantly updated storefront.

Second, your shopping cart system needs to close the sale easily without putting technological roadblocks in the way of the customer.

Our shopping cart keeps track of customer purchases without losing the customer along the way.
In addition, it interfaces with most merchant accounts for easy funds management.

Third, you need to manage relationships with customers to keep them coming back.

We have a variety of customer relationship management tools available to do this, including an easy registration process and customer e-mail newsletter tools.

If you're looking for a simple, cost-effective e-commerce solution that will interface with your merchant account and deposit sales right into your bank account, then give us a call. We'll write a proposal specifically tailored to your needs. Last Updated ( Wednesday, 08 November 2006 ) Building Community User Rating: / 0

Written by Kevin Harper Wednesday, 08 November 2006

Entrepreneurial web design is about building a community of users that will reward you with return visits to your websites, customer loyalty, and increased sales (or leads, depending on your business). This is accomplished by making the website more than simply a billboard that sits there waiting for visitors to look at it. Building a community means getting to know your website visitors by name, e-mail, and of course, mailing address.

We want you to have more than just improving website stats to look at, but real leads that can be contacted in a variety of ways to convert to sales. Here are some community-building features we can integrate into your site:

Visitor Registration

Find out who your visitors are and get to know them.

Opt-In Newsletter System

Communicate regularly with your most receptive audience: those who have already signed up to get information from you.

Classified Ad System

Allow your visitors to post classified ads.

Group Blog

Allow your visitors to post their own blogs.

Discussion Forum

Host community discussions on your site.

"In the News" Section

Public relations is important. Reach out to the local, national, and trade press, and show off clips of your media coverage.

Lead Database

Don't let leads slip through your fingers. When a website-generated lead comes in, get notified instantly.

Last Updated ( Wednesday, 08 November 2006 ) Content Management Systems User Rating: / 0

Written by Kevin Harper Wednesday, 08 November 2006

Content Management Systems (CMS) are a means to separate the look and feel of a site from its content. The advantage is that you don’t have to hire us to make every website update and post fresh content on a daily basis. With a CMS, we do the design work once. You don’t need to know advanced HTML, CSS, or PHP scripting techniques in order to add content.

The CMS we use here at TSS (called Joomla) is widely used for community and e-commerce sites all over the world, and allows amazing flexibility to design great looking, highly unique sites. You will have an incredibly wide array of tools to change content, add articles, and even modify layout instantly from your control panel. It is search engine friendly (very important, because not all of them are) and there are numerous plugins available to extend its capabilities.

If you're tired of paying through the nose for someone else to make updates to your website for you, look no further than Top Seller Sites for your real estate, professional, e-commerce, or portal website solution.

Last Updated ( Monday, 13 November 2006 )