webdirections » Blog Archive » Mark Pesce – You-biquity

Mark Pesce – You-biquity

Virtual reality isn’t the television of the future, it is the telephone of the future

Background

• We’re in a time and place where anything is possible; much like at the birth of the World Wide Web
• We are at least 98% identical to chimpanzees. We have now found the gene that gives us a bigger brain than our chimp cousins. Both chimps and humans are incredibly social creatures.
• The social qualities we have as human beings are essential to our lives and our origins
• Social modelling happens in the neocortex of the brain; we have more neocortex than any other animal.
• The Dunbar Number: the number of people you can hold in your head is directly relative to the size of neocortex. The reason we have a bigger brain than chimpanzees is to hold a bigger social network in our heads […] that’s what being human is all about.

Virtual Social Networks

• Much like a shark swimming in the ocean, if a social network is no longer fed fresh data, it dies.
• Social networks need our time to survive. In the 21st century, time is the non-renewable resource.
• What if my social network could be used as a spam filter? […] if it’s not from a third degree contact, it’s highly suspicious
• Email forwarding of funny links is an ad-hoc social network. The essence of our electronic experience is that we find things, we filter things and we forward them. The three F’s
• For every minute you’re online you create masses of data; the data shadow. All this vital information is being poured on the floor. We don’t currently save it to utilize later
• As beautiful as the Mashup is; it’s not nearly enough We need to comprehensively cross reference every bit of data we create to make maximum use of that data.
• The Web is the universal glue
• The mobile phone is a nexus for human communication The phone has become seamlessly integrated into our lives. Many say that don’t have an emotional attachment to their phone; drop it down a sewer drain and see if they still feel the same way.
• Phones (via Bluetooth) could easily be used to map physical world relationships and social networks. This has already been achieved at an experimental level. The automatic mapping of real world relationships done this way opens the floodgates to mapping richer layers of complex relationships. The goal being to help you navigate a noise-rich environment.
• The street finds it’s own use for things, uses its makers never intended

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Posted by Andrew on 29/09/06 at 5:13 pm