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SEM, SEO, RSS, Web Marketing, Google Adwords, Overture, PPC, Website Traffic Tips : RSS Marketing Flow

This blog will give you updates on Google Adwords, SEM, SEO, PPC Advertising, Overture, RSS Marketing and the daily challenges that I go thru on a regular basis with my clients. Please add your comments & FAQ questions and I will try to respond. Thanks, Rodney Rumford www.semmarketing.com

Monday, September 06, 2004

RSS Marketing Flow

RSS Information Flows. This a very simplified flow diagram of RSS & XML and how information gets from websites or blogs to people's desktops seamlessly. People have been asking me about RSS marketing and how blogs can actually increase marketing effectivesness and increase traffic. So here is a quick slide from my new book...

Enjoy,

Rodney Rumford

posted by Rodney Rumford @ 1:48 PM   4 comments   

4 Comments:

At 3:23 PM, Anonymous said...

I don't get it...whatever happened to

INFORMATION ---> BULK E-MAIL MESSAGE --->CUTOMER --->FRIENDS

?

  At 8:00 PM, Anonymous said...

RSS is really taking off, thats for sure. But so is broadband. I see a trend to move towards more multimedia content rather than going back to the old days of text. I spend a far amount of time on the BBC news site and make good use of their video items. I can't see any reason to use their RSS feed. Having said that, RSS is great for hunting down the articles to begin with and I suppose that is where we, the markets fit in.

  At 2:54 PM, Rodney Rumford said...

What happened is the power is shifting away from email broadcasters to the consumer to get information when they want it and how they want it. That is what Blogs and RSS Syndications does.

There are many issues regarding email, such as everyone being buried in piles of useless info, legitimate email being blocked by overly aggressive ISP's, spam blockers blocking requested emails, etc.

The power of RSS and Blogs lies in its ability to communicate in an uniterupptable fashion. No one can block the messages.

Bulk email is going to be going by the wayside in time. The smart marketers will see this soon enough.

Rodney Rumford

  At 1:42 AM, vikypatil said...

Can you please send the the RSS Marketing Flow diagram as its not clear... at vikypatil@gmail.com

 

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Name:Rodney Rumford Location:Solana Beach, California, United States

SEM, RSS Junkie, Blog Marketing Evangelist & Author, Business Owner and technology trends researcher. I like to Camp, Hike, Snorkel,Kayak, Surf, and have a good glass or 2 of wine.

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Previous Posts

• RSS Photo Rodney Rumford: Media
• Winners: Google Book & Software Contest
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• RSS Marketing FAQ
• RSS Marketing
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